Green Marketing Strategy in Efforts to Preserve the Environment

Authors

  • Devi Noviyanti UIN Antasari Banjarmasin

DOI:

https://doi.org/10.18592/alhadharah.v20i1.4920

Keywords:

Green Marketing, Marketing

Abstract

Various natural damage on land, sea, and air has shown that humans as creatures who have a mind should think of solutions and make various improvements to save nature and the environment. Marketing that has created products through the production process has a significant role in saving nature and the environment. The green marketing strategy tries to provide an alternative for companies to participate in efforts to preserve and save the environment from damage. This strategy is expected to help companies meet society's demands and consumers who want products that are not harmful to their health and the environment. In addition, this strategy is also expected to bring companies to fulfill their social responsibilities by government regulations

References

Hasan, A. (2013). Marketing dan Kasus-kasus Pilihan. Center for Academic Publishing Service.

Indonesia.go.id. (2019). Menenggelamkan Pembuang Sampah Plastik di Laut. https://indonesia.go.id/narasi/indonesia-dalam-angka/sosial/menenggelamkan-pembuang-sampah-plastik-di-laut

InSWA. (2020). Fenomena Sampah Plastik di Indonesia. https://inswa.or.id/fenomena-sampah-plastik-di-indonesia/

Kotler, P. dan K. L. K. (2009a). Manajemen Pemasaran, Edisi Ketiga Belas, Jilid 1 (13th ed.). Erlangga.

Kotler, P. dan K. L. K. (2009b). Manajemen Pemasaran, Edisi Ketiga Belas, Jilid 2 (13th ed.). Erlangga.

Peraturan Menteri Lingkungan Hidup dan Kehutanan Republik Indonesia Nomor P.75/MENLHK/SETJEN/KUM.1/10/2019 Tentang Peta Jalan Pengurangan Sampah oleh Produsen, 1 (2019).

Peraturan Menteri Lingkungan Hidup dan Republik Indonesia Nomor P.18/MENLHK/SETJEN/KUM.1/8/2020 Tentang Pemanfaatan Limbah Berbahaya dan Beracun, 1 (2020).

Made, L., Rahayu, P., Abdillah, Y., Mawardi, M. K., Administrasi, F. I., & Brawijaya, U. (2017). Pengaruh Green Marketing Terhadap Keputusan Pembelian Konsumen ( Survei Pada Konsumen The Body Shop di Indonesia dan di Malaysia ). 43(1), 121–131.

Ottman, J. (2006). Avoiding Green Marketing Myopia : Ways to Improve Consumer Appeal for Environmentally Preferable Products. July 2015. https://doi.org/10.3200/ENVT.48.5.22-36

RI, K. A. (2012). Al-Qur’an dan Terjemah. PT. Sinergi Pustaka Indonesia.

Riadi, M. (2017). Pengertian, Tujuan dan Komponen Green Marketing. Kajian Pustaka.Com. https://www.kajianpustaka.com/2017/08/pengertian-tujuan-komponen-green-marketing.html

Statistik, B. P. (2019). Statistik Lingkungan Hidup Indonesia 2019.

Wiryono. (2013). Pengantar Ilmu Lingkungan. Pertelon Media.

Wolok, T. (2019). Green Marketing : Pemasaran dan Pembelian.

Downloads

Published

2021-06-30

How to Cite

Noviyanti, D. (2021). Green Marketing Strategy in Efforts to Preserve the Environment. Alhadharah: Jurnal Ilmu Dakwah, 20(1), 71–80. https://doi.org/10.18592/alhadharah.v20i1.4920

Issue

Vol. 20 No. 1 (2021)

Section

Articles

License

Authors retain copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International Public License (CC BY-NC 4.0). This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, provided that proper attribution is given to the original creator.