PENTINGNYA KEPUASAN PELANGGAN BAGI TRAVEL HAJI DAN UMROH DI BANJARMASIN

Authors

  • Devi Noviyanti UIN Antasari

DOI:

https://doi.org/10.18592/alhadharah.v16i31.1754

Keywords:

customer’s satisfaction, prospects, performance, meaningful, strategy

Abstract

The customer’s satisfaction should be the priority of hajj and umroh travel agency in high competition, especially in Banjarmasin. The customer’s satisfaction is a ratio between prospects and performance. It is very meaningful to the company. The company can measure the satisfaction rate using many strategies for the on going improvement of company management

Author Biography

Devi Noviyanti, UIN Antasari

UIN ANTASARI

References

Dewi, Ike Janita. 2009. Creating & Sustaining Brand Equity (Aspek Manajerial dan Akademis dari branding). Penerbit Amara Books. Yogyakarta. Dewi, Nurmala. 2013. Pengaruh Direct Mail dan Telemarketing Terhadap Keputusan Pembelian Paket Umrah Raka Tours and Travel (Survei Pada Pengguna Paket Umrah Raka Tours and Travel. Universitas Pendidikan Indonesia. Hasan, Ali. 2013. Marketing dan Kasus-kasus Pilihan. CAPS. Yogyakarta. Kotler, Philip. 2002. Manajemen Pemasaran. Edisi Milenium. Jilid 2. PT. Ikrar Mandiriabadi. Jakarta. Kotler, Philip. 2005. Manajemen Pemasaran (Terjemah). Jilid 1 dan 2. PT. Indeks. Jakarta. Kotler, Philip and Gary Armstrong. 2012. Prinsip-prinsip Pemasaran. Edisi 13. Jilid 1. Erlangga. Jakarta. Kotler, Philip dan Keller. 2007. Manajemen Pemasaran. Jilid 2. Edisi ke Dua Belas. PT. Indeks. Jakarta. Lamb, Hair McDaniel. 2001. Pemasaran (Terjemah). Jilid 1 dan 2. Salemba Empat. Jakarta. Rangkuti, Freddy. 2004. The Power Of Brands (Teknik Mengelola Brand Equity dan Strategi Pengembangan Merek). PT.Gramedia Pustaka Utama. Jakarta. Tjiptono, Fandy. 2002. Strategi Pemasaran. Andi. Yogyakarta. https://id.wikipedia.org/wiki/Pemasaran. www.kalsel.kemenag.go.id

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Published

2017-07-01

How to Cite

Noviyanti, D. (2017). PENTINGNYA KEPUASAN PELANGGAN BAGI TRAVEL HAJI DAN UMROH DI BANJARMASIN. Alhadharah: Jurnal Ilmu Dakwah, 16(31), 36–48. https://doi.org/10.18592/alhadharah.v16i31.1754

Issue

Vol. 16 No. 31 (2017)

Section

Articles

License

Authors retain copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International Public License (CC BY-NC 4.0). This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, provided that proper attribution is given to the original creator.