MENGHADAPI PERSAINGAN PENYELENGGARA IBADAH HAJI KHUSUS (PIHK) DAN PENYELENGGARA PERJALANAN IBADAH UMRAH (PPIU) DI KALIMANTAN SELATAN MELALUI STRATEGI SIKLUS HIDUP PRODUK
DOI:
https://doi.org/10.18592/alhadharah.v18i1.2969Keywords:
PIHK, PPIU, Product Life CircleAbstract
As country with majority population of Muslims, Indonesia has provided a great opportunity for Organizers of the Special Hajj Worship (Penyelenggara Ibadah Haji Khusus-PIHK) and Organizers of the Umrah Worship Tour (Penyelenggara Perjalanan Ibadah Umrah-PPIU) to serve the people that want to departing the Hajj in a faster time. This opportunity because of the high interest of the Indonesian people to perform the Hajj worship, which has led to the long waiting of period for the Hajj worship through the regular Hajj. The province of South Kalimantan, which is the one of province with the third longest regular hajj waiting period time, provides extensive potential for PIHK and PPIU to carry out activities in order to provide services for special hajj and umrah. Therefore, it is important to do various strategies by PIHK and PPIU in South Kalimantan in the face of competition, one of them is through the product life cycle strategy (product life cycle)References
Daftar Pustaka
Hasan, Ali. 2013. Marketing dan Kasus-kasus Pilihan. Yogyakarta : CAPS
Kotler, Philip. 2005. Manajemen Pemasaran. Jilid 1. Terjemahan. Jakarta : Indeks.
Kotler, Philip dan Keller. 2007. Manajemen Pemasaran. Jilid 2. Terjemahan. Jakarta : Indeks.
Lamb, Hair, McDaniel. 2001. Pemasaran. Buku 1. Jakarta : Salemba Empat.
Shinta, Agustina. 2019. Manajemen Pemasaran. Malang : Universitas Brawijaya Press.
Tjiptono, Fandy dan Anastasia Diana. 2016. Pemasaran Esensi dan Aplikasi. Yogyakarta: Andi.
https://id.wikipedia.org/wiki/Agama_di_Indonesia
https://ilmumanajemenindustri.com/pengertian-siklus-hidup-produk-product-life-cycle/
https://m.republika.co.id/berita/jurnal-haji/berita-jurnal-haji/p4redh396/emwowwaiting-list-emhaji-kalsel-27-tahun
https://nasional.kompas.com/read/2019/02/12/14250341/kemenag-rilis-lamanya-antrean-haji-indonesia-sulsel-mencapai-39-tahun
www.kalsel.kemenag.go.id
Downloads
Published
How to Cite
Issue
Section
License
Penulis yang menerbitkan karyanya di jurnal ini menyetujui persyaratan berikut:
- Penulis memegang hak cipta dan memberikan jurnal hak publikasi pertama dengan karya yang secara bersamaan dilisensikan di bawah Creative Commons Attribution-NonCommercial 4.0 International Public License (CC BY-NC 4.0) yang memungkinkan orang lain untuk berbagi karya dengan pengakuan kepenulisan karya dan publikasi awal dalam jurnal ini.
- Penulis dapat membuat pengaturan kontrak tambahan yang terpisah untuk distribusi non-eksklusif dari versi jurnal yang diterbitkan dari karya tersebut (misalnya, mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan publikasi awalnya di jurnal ini.
- Penulis diizinkan dan didorong untuk memposting karya mereka secara daring (misalnya, di repositori institusional atau di situs web mereka) sebelum dan selama proses pengiriman, karena dapat menghasilkan pertukaran yang produktif, serta kutipan lebih awal dan lebih besar dari karya yang diterbitkan Lihat The Effect of Open Access).
----------
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International Public License (CC BY-NC 4.0) that allows reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).