Analisis Konten Pesan Komunikasi Akun Instagram BKKBN

Authors

  • Olih Solihin IPB University
  • Fajar Adi Universitas Komputer Indonesia
  • Zikri Fachrul Nurhadi Universitas Garut
  • Muslim Muslim Universitas Pakuan

DOI:

https://doi.org/10.18592/alhadharah.v21i2.7747

Keywords:

Instagram, Messages, SOR theory

Abstract

Communication messages on the BKKBN Instagram account are important to meet the information needed by the community regarding the Family Planning Program (FP). This study aims to describe the message target, intended target, message content and message reference on the BKKBN Instagram account. Stimulus, Organism and Response (SOR) Theory as the grand theory used in this study, provides an overview of the effect (response) of the message (stimulus) which is the subject of this research. This research is a quantitative descriptive research with content analysis method. Based on the results of descriptive analysis, it is known that most of the target messages on the BKKBN Instagram account aim to provide information, with the intended target mostly being addressed to the general public, and the message content is more about knowledge for the intended target, while message references tend to be without references or come from media team creative. Taking into account the element of the message (stimulus) that is conveyed through the BKKBN Instagram account, it is recommended that the BKKBN Instagram account more direct its targets to the millennials generation or even to the zillennials generation, most of whom are currently entering the age of marriage and also paying more attention to the source of the uploaded message reference.

References

Ahmad J. 2018. Desain penelitian analisis isi (Content analysis). Research Gate. 5(9): 1-20.

Aminah S, Sumardjo, Lubis D, Susanto D. 2014. Perubahan model komunikasi dan pergeseran paradigma pembangunan dalam perspektif sejarah. Jurnal Paramita. 24(1): 92-103

Amirullah. 2015. Populasi dan Sampel (Pemahaman, Jenis dan Teknik). Malang (ID): Bayumedia Publishing.

Anwas EOM, Sugiarti Y, Permatasari A, Warsihna J, Anas Z, Alhapip L, Siswanto W, Rivalina R. 2020. Social media usage for enhancing English language skill. International Journal of Interactive Mobile Technologies. 14(7): 41-57.

Arifin FN. 2015. Efektivitas akun instagram @filmnasional dalam pemenuhan kebutuhan informasi followers. E-Proceedings of Management. 2(3): 3871-3876.

Arman AA, Sidik AP. 2019. Measurement of Engagement Rate in Instagram (Case Study: Instagram Indonesian Government Ministry and Institutions). International Conference on ICT for Smart Society. 7(1):1-6.

Chalim S, Anwas EOM. 2018. Peran orangtua dan guru dalam membangun internet sebagai sumber pembelajaran. Jurnal Penyuluhan. 14(1): 33-42.

Damastuti R. 2021. Membedah feeds instagram produk skincare lokal (analisis isi kuantitatif akun instagram Avoskin). Perspektif Komunikasi:5(2): 189-199.

Duangkae S. 2018). An Examination of the Communication Strategy Undertaken by Beauty Influencers on Instagram. Bangkok (TH): The Graduated School of Bangkok University

Effendy OU. 2003. Ilmu, Teori dan Filsafat Komunikasi. Bandung (ID): Citra Aditya Bakti.

Ekawaty R, Yonariza Y, Ekaputra EG, Arbain A. 2018. Telaahan daya dukung dan daya tampung lingkungan dalam pengelolaan kawasan daerah aliran sungai di Indonesia. Journal of Applied Agricultural Science and Technology. 2(2): 30-40.

Eriyanto. 2013. Analisis Isi: Pengantar Metodologi untuk Penelitian Ilmu Komunikasi dan Ilmu-ilmu Sosial Lainnya. Jakarta (ID): Penerbit Kencana.

Fatchiya A, Sulistyawati A, Setiawan B, Damanik R. 2021. Peran penyuluhan keluarga berencana dalam meningkatkan pengetahuan KB pada pasangan usia subur (PUS) kelompok masyarakat miskin. Jurnal Penyuluhan. 17(1): 60-71.

Fauziyyah SN, Rina N. 2020. Literasi media digital: efektivitas akun Instagram @infobandungraya terhadap pemenuhan kebutuhan informasi followers. Medialog: Jurnal Ilmu Komunikasi. 3(1): 13-24.

Ghobrini REA, Benzert FZ, Balas M. 2022. Educationalizing instagram for virtual instruction in COVID-19: A pragmatic framework. International Journal of Web-Based Learning and Teaching Technologies. 17(6): 1-16.

Gutiérrez-Barroso, J. Báez-García AJ, Flores-Muñoz F, Valentinetti D. 2021. Instagram balancing information asymmetry of the tourism industry. Scientific Annals of Economics and Business 68(4): 445-457.

Jenkins RD. 2018. How Are US Startups Using Instagram? An Application of Taylor's Six-Segment Message Strategy Wheel and Analysis of Image Features, Functions, and Appeals. Utah (US): Brigham Young University.

Kurnia A. 2018. Fenomena Akun Anonim di Media Sosial sebagai Sumber Informasi dan Ekonomi (Analisis Wacana pada Akun Instagram Lambe Turah). Journal Communication Spectrum: Capturing New Perspectives in Communication. 7(2):180-189.

Kurniawan P. 2017. Pemanfaatan media sosial Instagram sebagai komunikasi pemasaran modern pada Batik Burneh. Competence: Journal of Management Studies. 11(2): 217-225.

Kusnadi D, Sutarjo M, Nuruzzaman. 2013. Strategi komunikasi pada penyebaran informasi keluarga berencana oleh petugas penyuluh keluarga berencana di Kecamatan Talun Cirebon. Cirebon (ID): FISIP Unswagati Cirebon.

Makus C. 2020. The Newer, The Better!..?: Health Crisis Communication of The German Government on Instagram During Covid-19. Bachelor’s Thesis: University of Twente.

Maureen C, Stellarosa Y. 2021. Instagram sebagai Pembentuk Citra Diri Generasi Milenial Jakarta. Warta Ikatan Sarjana Komunikasi Indonesia. 4(1): 27-34.

Mayangsari D, Salim M. 2021. The Effectiveness of University Instagram Account as Information Media for Students. Advances in Social Science Research. 596(1):175-178.

Muljono P. 2012. Metode Penelitian Sosial. Bogor (ID): IPB Press.

Mulyani I, Dieny FF, Rahadiyanti A, Fitranti DY, Tsani AFA, Murbawani EA. 2020. Efek motivational interviewing dan kelas edukasi gizi berbasis instagram terhadap perubahan pengetahuan healthy weight loss dan kualitas diet mahasiswi obesitas. Jurnal Gizi Klinik Indonesia. 17(2): 53-63.

Najwa NF, Furqon MA, Sintiya ES, Puspitaningrum AC. 2021. Akuisisi data media sosial pemerintah untuk menganalisis keterbukaan informasi COVID-19. Jurnal Sosioteknologi. 20(1): 46-55.

Nurhadi ZF, Kurniawan AW. 2018. Kajian tentang efektivitas pesan dalam komunikasi. Jurnal Komunikasi Universitas Garut Hasil Pemikiran dan Penelitian. 3(1): 90-95.

Nurjaman. 2014. Analisis perilaku dunia usaha dalam mengadopsi inovasi teknologi tanaman pangan [tesis]. Bogor (ID): Institut Pertanian Bogor.

Prajarini D. 2020. Media Sosial Periklanan – Intagram. Yogyakarta (ID): Deepublish.

Prayoga. 2017. Pemanfaatan media sosial dalam penyuluhan pertanian dan perikanan di Indonesia. Agriekonomika Jurnal Sosial Ekonomi dan Kebijakan Pertanian. 6(1): 32-43.

Purnomo D, Bunyamin A, Ihsani F, Nawawi M. 2020. Innovative social business model development for organic rice commodity entrepreneur using business model canvas (BMC) (Case study: Gapoktan Simpatik, local farmers group entrepreneur in Cisayong, Tasikmalaya). IOP Conference Series: Earth and Environmental Science. 443(1): 1-12.

Puspitarini DS, Nuraeni R. 2019. Pemanfaatan Media Sosial Sebagai Media Promosi. Jurnal Common, 3(1): 71-80.

Putri AF, Hartati T, Purwinarti T. 2017. Analisis konten kreatif pada fanpage facebook cadbury dairy milk tahun 2016. Epigram. 14(2): 131-142.

Sekaran U, Bougie R. 2010. Research Method for Business: a Skill Building Approach. Ed ke-5. New York (US): John Wiley and Sons Ltd.

Setyaningsih PN, Suadnya IW, Fajarica SD. 2020. Manajemen konten media sosial instagram pada BKKBN Provinsi NTB sebagai strategi humas dalam membangun brand awareness. Journal of Media and Communication Science. 3(1): 1-11.

Solihin O. 2021. Implementasi big data pada sosial media sebagai strategi komunikasi krisis pemerintah. Jurnal Common. 5(1): 56-66.

Suratini S, Muljono P, Wibowo CT. 2021. Pemanfaatan Media Sosial untuk Mendukung Kegiatan Penyuluhan Pertanian di Kabupaten Minahasa. Jurnal Penyuluhan, 17(1): 12-24.

Visina DN, Shaluhiyah Z, Indraswari R. 2021. Analisis konten tweet pada akun twitter Kemenkes RI selama awal wabah covid-19 di Indonesia. Jurnal Kesehatan Masyarakat (Undip). 9(3): 344-352.

Wilkerson T. 2020. Instagram Handbook. California (US): Blurb Incorporated.

Downloads

Published

2022-12-31

How to Cite

Solihin, O., Adi, F., Nurhadi, Z. F., & Muslim, M. (2022). Analisis Konten Pesan Komunikasi Akun Instagram BKKBN. Alhadharah: Jurnal Ilmu Dakwah, 21(2), 81–94. https://doi.org/10.18592/alhadharah.v21i2.7747

Issue

Section

Articles