Social Marketing as a Strategic Mechanism for Strengthening Educational Social Capital in Indigenous Communities: Evidence from the Dayak Meratus of Indonesia

Authors

  • Haris Fadillah Antasari State Islamic University Banjarmasin
  • Nauriatul Muharramah Antasari State Islamic University Banjarmasin
  • Alvita Sari Antasari State Islamic University Banjarmasin
  • Mochammad Noor Dwicahyo Wikrama 1 Vocational High School Banjarmasin
  • Makherus Sholeh Sayyid Ali Rahmatullah State Islamic University, Tulungagung, Indonesia

DOI:

https://doi.org/10.18592/moe.v12i1.20063

Keywords:

Social Marketing; Educational Social Capital; Indigenous Communities; Parental Engagement; Participatory Action Research; Educational Equity.

Abstract

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References

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Published

2026-04-12

How to Cite

Fadillah, H., Muharramah, N., Sari, A., Dwicahyo, M. N., & Sholeh, M. (2026). Social Marketing as a Strategic Mechanism for Strengthening Educational Social Capital in Indigenous Communities: Evidence from the Dayak Meratus of Indonesia. Management of Education: Jurnal Manajemen Pendidikan Islam, 12(1), 60–75. https://doi.org/10.18592/moe.v12i1.20063