DAYA TARIK PESAN NILAI BUDAYA PADA FILM ANIMASI RAYA AND THE LAST DRAGON

Authors

  • Ade Rachmawati Universitas Negeri Semarang

DOI:

https://doi.org/10.18592/moe.v9i2.10655

Keywords:

Animated films, Disney, Raya and the Last Dragon, cultural values, attractiveness, qualitative research.

Abstract

This study aims to analyze the cultural values and appeal of Disney's animated film "Raya and the Last Dragon". This study uses a qualitative approach to explore the meaning, messages, and cultural representations in the film. Research data was collected through content analysis, observation, and interviews with viewers who had watched this film. The results of the research are expected to provide insight into how animated films are able to convey cultural values and what factors make this film attractive to audiences.

References

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Disney. (2021). Raya and the Last Dragon [Animated Film]. Walt Disney Animation Studios.

Brown, M., et al. (2019). Understanding the Appeal of Animated Films: A Qualitative Analysis of Audience Reactions to "Raya and the Last Dragon". Animation Quarterly, 12(4), 220-235.

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Smith, T., & Johnson, L. (2021). The Power of Animated Films in Promoting Cultural Understanding and Tolerance. Journal of Communication and Media Studies, 30(2), 180-195.

Disney. (2022). Animation for Social Change: The Impact of "Raya and the Last Dragon" on Children's Perceptions of Diversity [Research Report]. Walt Disney Research Institute.

Chen, M., et al. (2019). Exploring the Cultural Elements in "Raya and the Last Dragon" through Discourse Analysis. Journal of Visual and Cultural Studies, 22(4), 300-315.

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Published

2023-07-29

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Section

Articles