MEDIA POLITIK: SARANA PENDONGKRAK ELEKTABILITAS SEBAGAI STRATEGI PEMENANGAN PEMILU

Gusti Yasser Arafat, Nur Alfa Rahmah

Abstract


Media cannot be separated from human lives, especially in digital era (IR 4.0); they aim to spread information to public and as a consequence affect public perspectives and behavior. From this point, media eventually functions to drive public opinion which in politics determine voter's choices; which in other words, media become political tools. Utilization of media for politics is significant as a winning strategy to increase electability of candidates and parties.

Keywords


Media; Politic media; digital era; public opinion; voter; candidate; parties; electability; winning strategy

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References


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DOI: http://dx.doi.org/10.18592/alhadharah.v18i1.2994

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