MEDIA POLITIK: SARANA PENDONGKRAK ELEKTABILITAS SEBAGAI STRATEGI PEMENANGAN PEMILU

Authors

  • Gusti Yasser Arafat Uin antasari banjarmasin
  • Nur Alfa Rahmah UIN Antasari Banjarmasin

DOI:

https://doi.org/10.18592/alhadharah.v18i1.2994

Keywords:

Media, Politic media, digital era, public opinion, voter, candidate, parties, electability, winning strategy

Abstract

Media cannot be separated from human lives, especially in digital era (IR 4.0); they aim to spread information to public and as a consequence affect public perspectives and behavior. From this point, media eventually functions to drive public opinion which in politics determine voter's choices; which in other words, media become political tools. Utilization of media for politics is significant as a winning strategy to increase electability of candidates and parties.

References

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Published

2019-07-07

How to Cite

Arafat, G. Y., & Rahmah, N. A. (2019). MEDIA POLITIK: SARANA PENDONGKRAK ELEKTABILITAS SEBAGAI STRATEGI PEMENANGAN PEMILU. Alhadharah: Jurnal Ilmu Dakwah, 18(1), 91–97. https://doi.org/10.18592/alhadharah.v18i1.2994

Issue

Vol. 18 No. 1 (2019)

Section

Articles

License

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