The Ambiguity of NU's Digital Preaching in Identity Politics / Ambiguitas Dakwah Digital NU dalam Politik Identitas
DOI:
https://doi.org/10.18592/alhadharah.v24i1.16361Keywords:
digital da’wah, identity politics, NU Online , religious populismAbstract
This study discusses the ambiguity of Nahdlatul Ulama (NU) digital da'wah in facing religious populism and identity politics with a focus on NU's online media platform. This study was conducted because of the increasing strategic role of digital media in shaping religious and political public opinion in Indonesia, as well as NU's position as a representation of moderate Islam. The research approach used is qualitative with Van Dijk's critical discourse analysis method. This method is used to analyze the content of articles in NU Online related to moderation, religious identity, and populism. The results show that there is ambiguity in NU Online articles. Three main ambiguities are indicated by the results of the study: the narrative of moderation and exclusive nationalism, the paradox of rejecting identity politics, and the deradicalization debate that tends to define moderate Islam in a limited way. The results show that NU Online is not only a da'wah medium but also an arena for symbolic battles to maintain NU's hegemonic position in the landscape of identity politics in Indonesia. This study enhances our understanding of how mainstream religious media create ideologically laden da'wah narratives. In addition, this study shows how important it is to think critically when responding to digital da'wah messages in the era of religious populism.References
Asad, T. 2003. Formations of the Secular: Christianity, Islam, Modernity. California: Stanford University Press.
Dijk, T. A. Van. 1993. “Principles of Critical Discourse Analysis.” Discourse & Society Vol. 4 (2): 249-283
Hall, Stuart. 1997. Representation: Cultural Representations and Signifying Practices. London: SAGE Publications.
Kholili, M, Ahmad Izudin, and Muhammad Lutfi Hakim. 2024. “Islamic Proselytizing in Digital Religion in Indonesia: The Challenges of Broadcasting Regulation.” Cogent Social Sciences 10 (1). https://doi.org/10.1080/23311886.2024.2357460.
Lim, Merlyna. 2017. “Freedom to Hate: Social Media, Algorithmic Enclaves, and the Rise of Tribal Nationalism in Indonesia.” Critical Asian Studies 49 (3): 411–27. https://doi.org/10.1080/14672715.2017.1341188.
Mudde, Cas, and Cristóbal Rovira Kaltwasser. 2017. Populism: A Very Short Introduction. Oxford: Oxford University Press.
NU Online. 2019. “Lima Upaya NU Tangkal Radikalisme Menurut Peneliti P3M.” https://www.nu.or.id/nasional/lima-upaya-nu-tangkal-radikalisme-menurut-peneliti-p3m-jhggf.
———. 2021. “Peran NU Dalam Menangkal Radikalisme.” https://nu.or.id/opini/peran-nu-dalam-menangkal-radikalisme-51drR.
———. 2022a. “Islam Nusantara Hadir Sebagai Jawaban Atas Konflik Global.” https://islam.nu.or.id/nasional/islam-nusantara-hadir-sebagai-jawaban-atas-konflik-global-o4yp0.
———. 2022b. “Ketua Umum Pagar Nusa Soroti Evaluasi Program Deradikalisasi Pascainsiden Astanaanyar.” https://www.nu.or.id/keamanan/pagar-nusa-evaluasi-program-deradikalisasi-bom-astanaanyar-mnbvc.
———. 2023a. “Bedah Buku: Radikalisme Islam Dan Deradikalisasi Di Sekolah.” https://www.nu.or.id/daerah/bedah-buku-radikalisme-islam-dan-deradikalisasi-di-sekolah-xyz12.
———. 2023b. “Media Online Radikal Dan Matinya Rasionalitas Komunikatif.” https://www.nu.or.id/daerah/media-online-radikal-dan-matinya-rasionalitas-komunikatif-qwerty.
———. 2023c. “PBNU Tegaskan NU Tolak Politik Identitas Sebagai Senjata Galang Dukungan.” 2023. https://jabar.nu.or.id/nasional/pbnu-tegaskan-nu-tolak-politik-identitas-sebagai-senjata-galang-dukungan-q1MbYNU.
———. 2023d. “Seminar Internasional: Islam, Nahdlatul Ulama, Dan Deradikalisasi Agama.” https://www.nu.or.id/pendidikan/seminar-internasional-islam-nahdlatul-ulama-dan-deradikalisasi-agama-abcde.
Roy, O. 2004. Globalized Islam: The Search for a New Ummah. New York: Columbia University Press.
Solahudin, Dindin, and Moch Fakhruroji. 2020. “Internet and Islamic Learning Practices in Indonesia: Social Media, Religious Populism, and Religious Authority.” Religions 11 (1): 1–12. https://doi.org/10.3390/rel11010019.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 sitti ansoriah titi, Khusnul Khotimah

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors retain copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International Public License (CC BY-NC 4.0). This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, provided that proper attribution is given to the original creator.