Digital Da’wah Management and Anti-Hoax Literacy: A Multicultural Local Wisdom Reading
Manajemen Dakwah Digital dan Literasi Anti-Hoaks: Pembacaan Kearifan Lokal Multikultural
DOI:
https://doi.org/10.18592/alhadharah.v25i1.20548Abstract
The proliferation of hoaxes across digital platforms presents a significant challenge for adolescent religious education and contemporary da’wah practice in Indonesia. This study examines digital-based media literacy as a strategic instrument of da’wah management and reads it through a multicultural local-wisdom lens to understand anti-hoax behavior among adolescents. The research employs a quantitative explanatory approach using a cross-sectional survey, distributing questionnaires to 100 students drawn from five State Senior High Schools (SMA Negeri) across the Greater Jakarta metropolitan region, namely Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek), with schools selected purposively and respondents drawn randomly within each school. Data analysis utilized simple linear regression through SPSS version 20.0, followed by an interpretive analysis that maps the statistical findings onto da’wah management functions and the region’s multicultural local wisdom, encompassing Betawi musyawarah-mufakat and gotong royong, Sundanese silih asih, silih asah, silih asuh, alongside the Islamic principle of tabayyun. The findings indicate that digital media literacy is positively and significantly associated with anti-hoax behavior, accounting for 53.8 percent of the variance in the sample. The study positions digital media literacy as a contemporary form of da’wah bil-hikmah operating through systematic planning, organizing, actuating, and controlling functions, with multicultural local wisdom and Islamic ethics serving as an interpretive framework rather than a measured variable. Given the small, purposively selected sample, the findings describe the surveyed students and are not generalizable to all adolescents in Jabodetabek or Indonesia.
KEYWORDS digital da'wah management; media literacy; anti-hoax behavior; local wisdom; tabayyun
References
Ainiyah, Nur. 2017. "Membangun Penguatan Budaya Literasi Media dan Informasi dalam Dunia Pendidikan." Jurnal Pendidikan Islam Indonesia 2 (1): 65–77.
Allcott, Hunt, dan Matthew Gentzkow. 2017. "Social Media and Fake News in the 2016 Election." Journal of Economic Perspectives 31 (2): 211–36.
Allen, Jennifer, Baird Howland, Markus Mobius, David Rothschild, dan Duncan J. Watts. 2020. "Evaluating the Fake News Problem at the Scale of the Information Ecosystem." Science Advances 6 (14): 1–7.
Amanda, Nur Rizky. 2020. "Social Interaction Among Adolescents Who Use Social Media." Advances in Social Science, Education and Humanities Research 395: 112–17.
Andi Dwi Riyanto. 2021. "Hootsuite (We Are Social): Indonesian Digital Report 2021." Diakses 15 Maret 2022. https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2021/.
Antoci, Angelo, Fabio Sabatini, dan Mauro Sodini. 2014. "Bowling Alone but Tweeting Together: The Evolution of Human Interaction in the Social Networking Era." Quality and Quantity 48 (4): 1911–27.
Bryanov, Kirill, dan Victoria Vziatysheva. 2021. "Determinants of Individuals' Belief in Fake News: A Scoping Review." PLoS ONE 16 (6): 1–25.
Choliq, Abdul. 2011. Pengantar Manajemen. Semarang: Rafi Sarana Perkasa.
Dell, Margaret. 2018. "Fake News, Alternative Facts, and Disinformation: The Importance of Teaching Media Literacy to Law Students." SSRN Electronic Journal 35 (2): 1–15.
Fardiah, Dedeh, Rini Rinawati, Ferry Darmawan, R. Abdul, dan Kurniadi Lucky. 2020. "Media Literacy for Dissemination Anticipated Fake News on Social Media." Mediator: Jurnal Komunikasi 13 (2): 278–89.
Giachanou, Anastasia, Bilal Ghanem, Esteban A. Ríssola, Paolo Rosso, Fabio Crestani, dan Daniel Oberski. 2022. "The Impact of Psycholinguistic Patterns in Discriminating Between Fake News Spreaders and Fact Checkers." Data and Knowledge Engineering 138: 101960.
Intan Rakhmayanti Dewi. 2021. "Sepanjang 2021, Kominfo Blokir 565.449 Konten Hoaks di Medsos dan Internet." Sindonews.com, 30 Desember 2021. https://tekno.sindonews.com/read/643551/207/.
Jones-Jang, S. Mo, Tara Mortensen, dan Jingjing Liu. 2021. "Does Media Literacy Help Identification of Fake News? Information Literacy Helps, but Other Literacies Don't." American Behavioral Scientist 65 (2): 371–88.
Juditha, Christiany. 2019. "Literasi Informasi Melawan Hoaks Bidang Kesehatan di Komunitas Online." Jurnal Ilmu Komunikasi 16 (1): 77–90.
Khan, Tahir, Antonis Michalas, dan Adnan Akhunzada. 2021. "Fake News Outbreak 2021: Can We Stop the Viral Spread?" Journal of Network and Computer Applications 190: 103112.
Leaning, Marcus. 2019. "An Approach to Digital Literacy Through the Integration of Media and Information Literacy." Media and Communication 7 (2): 4–13.
Lim, Sun Sun, dan Kristy Renita Tan. 2020. "Front Liners Fighting Fake News: Global Perspectives on Mobilising Young People as Media Literacy Advocates." Journal of Children and Media 14 (4): 529–35.
Mason, Lance E., Daniel Krutka, dan Jeremy Stoddard. 2018. "Media Literacy, Democracy, and the Challenge of Fake News." Journal of Media Literacy Education 10 (2): 1–10.
Mukhtar, Saiful, dan Kinkin Yuliaty Subarsa Putri. 2021. "Technology Integrated on Media Literacy in Economic Studies on Higher Education." Journal of Social Studies Education Research 12 (1): 95–123.
Munir, Muhammad, dan Wahyu Ilaihi. 2006. Manajemen Dakwah. Jakarta: Kencana Prenada Media.
Nahdiana, dan Anggi Adysa. 2020. "The Effect of Media Literation on Hoax News Acceptance Among Students." EAI Endorsed Transactions, 21 Oktober 2019.
Pradekso, Tandiyo, Djoko Setyabudi, dan Roberto Manalu. 2018. "Digital Media Literacy Campaign in Identifying News." E3S Web of Conferences 73: 3–5.
Saleh, Gunawan, dan Reni Pitriani. 2018. "Pengaruh Media Sosial Instagram dan WhatsApp Terhadap Pembentukan Budaya 'Alone Together'." Jurnal Komunikasi 10 (2): 103–10.
Saputra, Wahidin. 2011. Pengantar Ilmu Dakwah. Jakarta: RajaGrafindo Persada.
Tandoc, Edson C., Zheng Wei Lim, dan Richard Ling. 2018. "Defining 'Fake News': A Typology of Scholarly Definitions." Digital Journalism 6 (2): 137–53.
Veeriah, Jenny. 2021. "Young Adults' Ability to Detect Fake News and Their New Media Literacy Level in the Wake of the Covid-19 Pandemic." Journal of Content, Community and Communication 13 (7): 372–83.
Virga, Reni Lestari, dan Naser Andriadi. 2019. "Digital Literacy and Hoax on Social Media." Atlantis Press: AICOSH 2019 Proceedings, Januari 2019.
Wang, Xinyu, Fei Chao, Guang Yu, dan Kaihang Zhang. 2022. "Factors Influencing Fake News Rebuttal Acceptance During the COVID-19 Pandemic and the Moderating Effect of Cognitive Ability." Computers in Human Behavior 130: 107174.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Fatmawati Fatmawati, Nunung Khoiriyah, Armawati Arbi, Kalsum Minangsih
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors retain copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International Public License (CC BY-NC 4.0). This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, provided that proper attribution is given to the original creator.
