ANALYSIS OF SEVERAL FACTORS AFFECTING CONSUMER BEHAVIOR IN CHOOSING PAWNSHOP (CASE STUDY OF SHARIA PAWNSHOP UNIT AT SULTAN ADAM BANJARMASIN)

Authors

  • S. Purnamasari S. Purnamasari Fakultas Agama Islam UNISKA

DOI:

https://doi.org/10.18592/ittihad.v12i22.1682

Abstract

Knowing the behavior of consumers is not easy, sometimes they frankly decision needs and desires, but often they act arbitrarily. Maybe they do not understand their motivation in depth so that they often react to change their minds at the last minute before finally doing a purchase decision. Consumer decision making, either directly or indirectly, will involve others in decision making. This research is a field research. The research was conducted through primary data collection with tools questionnaire, given to the customers sharia pawnshop Unit at Sultan Adam Banjarmasin. The data obtained is then tabulated to obtain the influence of independent variables on the dependent variable used. Based on the analysis of data and the results of hypothesis testing is done, it can be concluded that researchers propose as follows:  1. The results of the analysis of factors affecting consumer behavior in selecting Sharia Pawnshop indicated by the value of R 639 square containing 63.9 % mean that the decision in choosing the unit of Sharia Pawnshop Sultan Adam Banjarmasin.While the remaining 36.1 % is determined by factors that variables used in this study. 2. Price variables have the most dominant influence on the decision in choosing the unit of sharia Pawnshop. This finding can be seen through the understandarized beta of 0.311 and significance level of 0.000.

Author Biography

S. Purnamasari S. Purnamasari, Fakultas Agama Islam UNISKA

Dosen pada Fakultas Agama Islam UNISKA

References

Agustianto, “ Ibn Khaldun: Bapak Ekonomi”, www.agustiantocentre.com/ diakses tanggal 27 Maret 2013

Ali, Zainudin, Hukum Gadai Syariah, Jakarta, Sinar Grafika, 2008.

Bearden, William O., dkk. Marketing, Princieplesand Perspectives, fourteenth edition, Newyork, McGraw-Hill, 2004. Bungin, Burhan, Metodologi Penelitian Kuantitatif, Jakarta, Kencana, 2004.

C Jain, Subhash, Tucker R Lewis, International Marketing Managerial Perspectives, United States Of America, Kent, 1979.

Departemen Agama RI, Alqur’an dan Terjemahannya, Bandung, CV Penerbit Jumanatul Ali-Art, 2005.

Irianto, Agus, Statistik Konsep Dasar Dan Aplikasinya, Jakarta, Kencana, 2009.

Kotler, Philip dan Gary Amstrong, Prinsip-Prinsip Pemasaran, Jakarta, Erlangga, 2008. ed 12, jil 1.

Misanam, Munrokhim, dkk., Ekonomi Islam, Jakarta: PT. Rajagrafindo Persada, 2008.

Muflih, Muhammad, Perilaku Konsumen Dalam Perspektif Ilmu Ekonomi Islam, Jakarta, Rajawali Pers, 2006.

Priyatni, Duwi, Paham Analisa Statistik Data Dengan SPSS, Jakarta, Mediakom, 2010.

Sekaran, Uma, Metode Penelitian Untuk Bisnis, Jakarta, Penerbit Salemba Empat, 2007.

Sarwono, Jonathan, Statistik Itu Mudah Panduan Lengkap Untuk Belajar Komputasi Statistik Menggunakan SPSS 16, Bandung, Penerbit ANDI, 2008.

Turmudi, Harini Sari, Metode Statistika Pendekatan Teoritis Dan Aplikatif, Malang, Uin Malang Press, 2008.

Downloads

Published

2017-10-26

Issue

Section

Articles