Impulsive Buying dan Regulasi Diri dalam Perilaku Berutang Mahasiswa Pengguna ShopeePayLater

Authors

  • Ma'arif Abbas Universitas Islam Negeri Antasari Banjarmasin
  • Siti Faridah Universitas Islam Negeri Antasari

DOI:

https://doi.org/10.18592/jsi.v12i2.13308

Abstract

This study aimed to examine the influence of impulsive buying and self-regulation on debt behavior among university students who use ShopeePayLater. The research employed a quantitative approach with a survey method. The sample consisted of 322 ShopeePayLater users from UIN Antasari Banjarmasin, selected through purposive sampling. Data were collected using scales for impulsive buying, self-regulation, and debt behavior, and analyzed using multiple linear regression. The results indicated that impulsive buying and self-regulation simultaneously have a significant effect on debt behavior with a significance value of 0.000 (p < 0.05). The coefficient of determination (R^2) was 0.264, indicating that these two variables jointly explain 26.4% of the variance in debt behavior among ShopeePayLater users. Keywords: impulsive buying, self-regulation, dissaving behavior

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Published

2024-11-09

How to Cite

Abbas, M., & Faridah, S. (2024). Impulsive Buying dan Regulasi Diri dalam Perilaku Berutang Mahasiswa Pengguna ShopeePayLater. Jurnal Studia Insania, 12(2), 96–108. https://doi.org/10.18592/jsi.v12i2.13308

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Articles