Mengulik Ketangguhan (Hardiness) Pedagang UMKM di Tengah Maraknya E-Commerce

Authors

  • Wasis Purwo Wibowo Universitas Trunojoyo Madura

DOI:

https://doi.org/10.18592/jsi.v12i1.12638

Abstract

Current technological advances have a significant impact. All conveniences can be obtained with this progress, including in the business of buying and selling goods. On the other hand, advances in digitalization have made businesses look empty due to the decline in consumers shopping in person. The aim of this research is to explore the toughness of MSME traders around the Suramadu bridge on the Madura side. The method used is descriptive-qualitative. The informant criteria used were two small and medium-sized traders around the Suramadu bridge on the Madura side. The results of the analysis show that MSME traders around the Suramadu Bridge on the Madura side have good resilience amidst the rise of e-commerce. All existing aspects, namely control, commitment, and challenge, are classified as good and show toughness and tenacity in carrying out their activities.   Keywords: Hardiness, E-commerce, UMKM Traders 

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Published

2024-07-29

Issue

Vol. 12 No. 1 (2024): Mei 2024

Section

Articles

License

Copyright (c) 2024 Wasis Purwo Wibowo

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