The Effect of Price, Product and Place on The Purchase Decision of Kopi Janji Jiwa Samarinda in Islamic Economic Perspective


  • Vira Paradina Winata
  • Darmawati Darmawati
  • Irma Yuliani



This study aims to determine the effect of price, product and place on purchasing decisions for Kopi Jiwa Samarinda in the perspective of Islamic economics. This type of research is quantitative research. The method used is descriptive associative. The sampling technique is non-probability sampling with (accidental sampling). The types of data in this study are primary and secondary. The sampling method used is using the Cochran formula with a sample of 96 respondents and rounded up to 100 respondents. Methods in collecting data in this study using observation, questionnaires (questionnaires), and documentation. The data analysis technique in this study uses validity test, reliability test, classical assumption test consisting of (normality test, multicollinearity test, heteroscedasticity test, autocorrelation test and linearity test), and multiple linear regression analysis test (t test, f test, and the coefficient of determination test (R2).The results of this study indicate that the price variable has no significant effect on the Purchase Decision of Promise Jiwa Samarinda Coffee with a sig value of 0.095 > 0.05, the product variable has a significant effect on the Purchase Decision of Kopi Jiwa Samarinda with a sig value of 0.000 < 0.05, and the place variable does not have a significant effect on the purchasing decision of the Promised Jiwa Samarinda Coffee in the Islamic Economic Perspective with a sig value of 0.271 > 0.05. Meanwhile, the price, product, and place variables simultaneously have a significant effect on the purchasing decision of Promise Coffee. The soul of Samarinda in the perspective of Islamic Economics with a sig value as follows: esar 0.000 < 0.05. This shows that 49.0% of the Purchase Decision variables are influenced by Price (X1), Product (X2), and Place (X3). And the rest (100% - 49.0%) = 51.0% is influenced by other variables not discussed in this study. So the influence contribution of all variables in this study is 51.0%.


Amrin, A. (2007). Sharia Insurance Marketing Strategy. PT. Grasindo.

Anggriawan, J., & Brahmayanti, IAS (2016). The Effect of Product, Price and Place on Consumer Purchase Decisions At Pt. Finele (Amala Gold Shop) Pasar Atom Mall Surabaya. Journal of Economics and Business, 1(1), 11–30.

Anwar, I., & Satrio, B. (2015). The Influence of Price and Product Quality on Purchase Decisions. Journal of Management Science and Research, 4(12), 15.

Bintoro, R. (2021). The Influence of Location and Price on Purchase Decisions for Martabak Bapr. Journal of Management and Business Start-Ups, Vol. 6(1).

Errikayasa Ervando, O., & Tiarawati, M. (2014). The Influence of Brand Image on the Purchase Decision of Kopiko White Coffee. Journal of Management Science, Vol. 2(4).

Faroh, WN (2017). Analysis of the Effect of Price, Promotion, and Service on Purchase Decisions. Scientific Journal of Pamulang University Management Study Program, 4(2), 22.

Ghanimata, F., & Kamal, M. (2012). Analysis of the Effect of Price, Product Quality, and Location on Purchase Decisions. Diponegoro Journal Of Management, 1(2), 10.

Hadeli. (2006). Educational Research Methods (First Printing). Quantum Teaching. Hergastyasmawan, A. (2018). The Effect of Marketing Mix (Product, Location, Price, Promotion, and Service) on Consumer Purchase Decisions from the Islamic Business Ethics Perspective at the “Preksu” Geprek Chicken Shop in 2018. 25.

Husaini, U., & Purnomo, SA (2012). Introduction to Statistics. PT Bumi Aksara. cashmere. (2006). Marketing and Selected Cases. Center for Acadmic Publishing.

Khairun, N., Dr. Fauzi, AL, & Nurul, I. (2022). Factors Influencing Purchase Decisions (Case Study: Kopi Promise Jiwa Setia Budi, Kec. Medan Selayang). Journal of Computer Science, Economics and Management (JIKEM), Vol. 2(2), 1357–1373.

Khumairo, Ninik, L., & Kasno, TK (2018). The Influence of Brand Image And Price On The Purchase Decision Of Kapal Api Coffee In Lumajang. Journal of Progress Conference, Vol. 1(1), 262–271.

Martono, N. (2016). Quantitative Research Methods Content Analysis and Secondary Data Analysis (2nd Revision). Press Eagle.

Muhammad, R., Suharyati, & Lina, A. (2021). Kopi Kenangan Online Purchase Decision Analysis Viewed From the Effect of Marketing Mix. Journal of the National Research Conference on Economics, Management, and Accounting, Vol. 2, 1415–1427.

Munawaroh. (2013). Guide to Understanding Research Methods (2nd Edition). Intimedia. Narbuko, C., & Achmadi, A. (2009). Research Methodology: Providing Theoretical Provisions To Students About Research Methodology It is Expected To Carry Out Research With The Right Steps (Tenth Printing). PT Bumi Aksara.

Nugroho, BA (2005). The Right Strategy for Choosing Research Statistical Methods With SPSS. Andi Offset.

Prasetyo, B., & Jannah, LM (2016). Quantitative Research Methods Theory and Application (10th Printing). Press Eagle.

Priskyla Wenda, R., Altje, LT, & Imelda, WJO (2017). The Effect of Product Quality, Price and Word Pf Mouth on Purchase Decisions at Toronata Coffee and Noodle Houses in Kawangkoan. in EMBA Journal, Vol 5(2), 1102–1112.

Qardhawi, Y. (1997). Islamic Economic Norms And Ethics. Human Echo.

Ratnasari, AD, & Harti. (2016). Effect of Product Quality, Price, Location, and Service Quality on Purchase Decisions At Djawi Lanbistro Coffee And Resto Surabaya. Surabaya State University Business Administration Study Program, 4(3), 11.

Rezha, E., Johnny, RET, & Johny, AFK (2022). Effect of Marketing Mix on Coffee Beverage Purchase Decisions in Halu Kopinpirasi. Business Administration Study Program, Department of Administrative Sciences, Faculty of Social and Political Sciences, Sam Ratulangi University, 197–203.

Ridwan, M., Harahap, I., & Harahap, P. (2018). Purchasing Decisions Through Online Shopping Sites Against People's Consumptive Behavior in an Economic Perspective. J-EBIS, 3(2), 16.

Saidatur Rolianah, W., & Albar, K. (2019). Marketing in Islamic Perspective. Guepedia.

Sarwono, J. (2006). Research Data Analysis Using SPSS (First Edition). ANDI OFFSET CV.

Soewadji, Y. (2012). Introduction to Research Methodology. Media Discourse Partners.

Sofyan, A. (2017). Marketing Management. PT Raja Grafindo Persada.

Sugiyono. (2013). Quantitative, Qualitative, and R&D Research Methods. Alphabet.

Sumarin. (2013). Islamic Economics An Islamic Approach to Microeconomics Perspective.

Graha Ilmu.

Tati, H., & Muhammad, AF (2019). Islamic Marketing Management Textbook. CV Budi Utama.

Wowor, CA, Lumanuw, B., & Ogi, IWJ (2021). The Influence of Brand Image, Price and Lifestyle on the Purchase Decision of Promise Jiwa Coffee in Manado City. EMBA Journal, 9(3), 1058–1068.

Yuliana, E. (2019). The Influence of Location and Product Completeness on Book Product Purchase Decisions for Gramedia Bigmall Samarinda Consumers. eJournal of Business Administration, 7(3), 1162–1171.

Zulaicha, S., & Irawati, R. (2016). The Effect of Products and Prices on Consumer Purchase Decisions at Morning Bakery Batam. Inovbiz: Journal of Business Innovation, 4(2), 123.