Perceived Value, Satisfaction, Trust, and Tourist Loyalty in Halal Tourism: An Islamic Legal Perspective from Lombok

Authors

DOI:

https://doi.org/10.18592/sjhp.v25i1.16346

Keywords:

Halal Tourism, Perceived Value, Tourist Satisfaction, Trust, Islamic Law

Abstract

As halal tourism continues to grow globally, understanding the behavioral factors that influence Muslim tourist loyalty has become increasingly important particularly in destinations that prioritize Sharia-compliant services. This study aims to examine the roles of perceived value, customer satisfaction, and trust in shaping tourist loyalty within the context of halal tourism in Lombok, Indonesia. Framed from an Islamic legal perspective, the research explores how these constructs align with Islamic ethical principles such as fairness ('adl), trustworthiness (amanah), and the pursuit of public benefit (maslahah). A quantitative research design was employed, using structured questionnaires distributed to 600 Muslim tourists who visited halal-certified destinations in Lombok. Data were analyzed using Structural Equation Modeling (SEM) to test the hypothesized relationships among the variables. The results show that perceived value significantly influences both satisfaction and trust, which in turn positively affect tourist loyalty. These findings highlight the importance of ethical service delivery, religious value alignment, and transparent communication in fostering loyalty among Muslim travelers. The study contributes theoretically by integrating behavioral consumer models with Islamic jurisprudence, offering a multidisciplinary perspective on halal tourism. Practically, the results provide strategic guidance for destination managers and policymakers in enhancing tourist loyalty through initiatives such as halal certification, Sharia-compliant service standards, staff training, and the provision of worship-friendly facilities.

References

Ahyani, Hisam, Memet Slamet, dan Tobroni. “Building the Values of Rahmatan Lil ’Alamin for Indonesian Economic Development at 4.0 Era from the Perspective of Philosophy and Islamic Economic Law.” AL-IHKAM: Jurnal Hukum & Pranata Sosial 16, no. 1 (27 Juni 2021): 111–36. https://doi.org/10.19105/al-lhkam.v16i1.4550.

Aji, Hermawan M., dan Isnaini Muslichah. “The Determinants of Muslim Travellers’ Intention to Visit Non-Islamic Countries: A Halal Tourism Implication.” Journal of Islamic Marketing 12, no. 8 (2021): 1553–1576. https://doi.org/10.1108/JIMA-03-2020-0075.

Alam, Ahmad, Rini Ratnasari, Agung Prasetyo, Indah Hapnitasari, dan Eka Rahmawati. “Systematic Literature Review on Halal Label Studies of Halal Tourism.” TEM Journal 13, no. 1 (2024): 635–645. https://doi.org/10.18421/tem131-66.

Bazin, Damien, Antoine Bhukuth, Milica Dragasevic, dan Qurota Faviandhani. “From Halal Tourism to the Sharia Economy: The Case of Lombok Honeymoon Halal Tourism.” Tourism and Hospitality Research (2024). https://doi.org/10.1177/14673584241257085.

Busaini, Budi, Dwi Diswandi, Syaiful Rojabi, dan Mia Budiatiningsih. “Exploring the Equilibrium of Halal Tourism Market: An Importance Performance Analysis (IPA) Study.” International Journal of Professional Business Review 8, no. 6 (2023): e02563. https://doi.org/10.26668/businessreview/2023.v8i6.2563.

Fajaruddin, Achmad, Aditya Bimantara, Miftah Lesmana, Ilham Husni, dan Siti Rosmitha. “Development of Muslim-Friendly Tourism Services Indicator in Sleman Regency, Yogyakarta Province.” Epibaf 11, no. 1 (2024): 599–609. https://doi.org/10.33102/h8j42v10.

Hakim, Budi Rahmat, Fauziah Hayati, dan Muhammad Napiz Saputro. “Implementasi Fatwa Dsn-Mui No. 108/Dsn Mui/X/2016 Pada Penginapan Syariah ; Karunia Syariah Guest House, Adana Guest House Syariah, Dan Guest House Syariah Gatsu Di Kota Banjarmasin.” JOURNAL OF ISLAMIC AND LAW STUDIES 5, no. 2 (2021). https://doi.org/10.18592/jils.v5i3.5913.

Halim, Abd, dan Nurdhin Baroroh. “Pariwisata Halal: Studi Komparatif Hotel Syariah Di Yogyakarta Dan Bali.” Al-Manahij: Jurnal Kajian Hukum Islam 15, no. 1 (11 Juni 2021): 53–66. https://doi.org/10.24090/mnh.v15i1.4602.

Hariani, Dewi, Mohd Hafiz Hanafiah, Norzalita Mohd Anuar, dan Khairil Nizam Ahmad. “Promoting Halal Tourism in Sharia-Compliant Destination: Insights on Aceh Competitiveness and Tourist Perceived Value and Behavior.” Tourism and Hospitality Research (2024). https://doi.org/10.1177/146735842412839.

Islam, Md. “Prospects of Bangladesh as a Halal Tourism Destination.” Journal of Halal Product and Research 3, no. 2 (2020): 51–62. https://doi.org/10.20473/jhpr.vol.3-issue.2.51-62.

Islam, Mohammad Mohiuddin, Mohammad S. Ab Talib, dan Norzaidi Muhamad. “Challenges of Halal Standards and Halal Certification for Islamic Marketing.” Muslim Business and Economics Review 2, no. 1 (2023). https://doi.org/10.56529/mber.v2i1.156.

Iswanto, Bambang, dan Miftah Faried Hadinatha. “Sharia Constitutionalism: Negotiating State Interests and Islamic Aspirations in Legislating Sharia Economic Law.” AHKAM : Jurnal Ilmu Syariah 23, no. 1 (28 Juni 2023). https://journal.uinjkt.ac.id/index.php/ahkam/article/view/32899.

Jaelani, Abdul Kadir, Anila Rabbani, dan Muhammad Jihadul Hayat. “Land Reform Policy in Determining Abandoned Land for Halal Tourism Destination Management Based on Fiqh Siyasah.” El-Mashlahah 14, no. 1 (30 Juni 2024): 211–36. https://doi.org/10.23971/el-mashlahah.v14i1.8051.

Jeaheng, Yuttachai, Anas Al-Ansi, dan Heesup Han. “Impacts of Halal-Friendly Services, Facilities, and Food and Beverages on Muslim Travelers’ Perceptions of Service Quality Attributes, Perceived Price, Satisfaction, Trust, and Loyalty.” Journal of Hospitality Marketing & Management 29, no. 7 (2020). https://doi.org/10.1080/19368623.2020.1715317.

Jumani, Zubair. “Halal-Friendly Attributes: A Comparative Study of Different Muslim Genders’ Intentions to Visit Non-Islamic Destinations.” Journal of Islamic Marketing 15, no. 12 (2024): 3515–3542. https://doi.org/10.1108/jima-01-2024-0003.

Lestari, Yuli Dwi, Fitri Saidah, dan Annisa Nurul Putri. “Effect of Destination Competitiveness Attributes on Tourists’ Intention to Visit Halal Tourism Destination in Indonesia.” Journal of Islamic Marketing 14, no. 4 (2022): 937–965. https://doi.org/10.1108/jima-12-2020-0368.

Mas’ud, Rahmat. “Tourist Satisfaction in Lombok Island as the World’s Best Halal Tourism Destination.” Journal of Environmental Management and Tourism 13, no. 1 (2022): 252–263. https://doi.org/10.14505/jemt.13.1(57).23.

Ministry of Religious Affairs, Republic of Indonesia. “The Qur’an and Its Translation’. Jakarta: Lajnah Pentashihan Mushaf Al-Qur’an, Research and Development and Training Agency, (2019). Ministry of Religious Affairs

Muamar, Afif, Syamsul Rijal, Moh Mabruri Faozi, Mahfudin Mahfudin, dan Tohayudin Tohayudin. “Family and Creative Economy in Sunan Gunung Djati Religious Tourism Area, Cirebon, Indonesia.” El-Usrah: Jurnal Hukum Keluarga 7, no. 1 (30 Juni 2024): 1–18. https://doi.org/10.22373/ujhk.v7i1.21987.

Mustaqim, Deni Ahmad, dan Devi Fazriani. “Analysis of the Effect of Halal Certification on Consumer Trust and Brand Loyalty.” RePEc: Research Papers in Economics (2023). https://doi.org/10.31219/osf.io/9d3jg.

Pratiwi, Rina, Miftahul Takhim, Woro Wardhani, C. Ragimun, Ardi Sonjaya, A. Rahman, dan Bima Pambudi. “The Collaboration of Penta Helix to Develop Halal Tourism Villages in Batang, Central Java.” International Journal of Sustainable Development and Planning 19, no. 7 (2024): 2753–2761. https://doi.org/10.18280/ijsdp.190732.

Qurtubi, Qurtubi, Eka Kusrini, Asep Hidayat, dan Dwi Janari. “Research on Shariah Hotel: A Literature Review.” Studies of Applied Economics 39, no. 10 (2021). https://doi.org/10.25115/eea.v39i10.5968.

Rafiqi, Rafiqi, Fitri Widiastuti, Paulina Lubis, dan Darwisyah Darwisyah. “Consumer Behavior Model: Brand Equity Mediated by Halal Awareness and Religiosity of Herbal Products Islamic Law Perspective.” Al-Risalah: Forum Kajian Hukum Dan Sosial Kemasyarakatan 24, no. 1 (22 Juni 2024): 1–15. https://doi.org/10.30631/alrisalah.v24i1.1324.

Rahayu, Sri Walny, dan Syahrizal Abbas. “A Synergy of Halal Tourism Regulations and Tourism Rights Protection in Aceh: Pentahelix Model.” Samarah: Jurnal Hukum Keluarga Dan Hukum Islam 8, no. 3 (24 Agustus 2024): 1454–75. https://doi.org/10.22373/sjhk.v8i3.23495.

Rahman, Muhammad, Sedigheh Moghavvemi, T. Thirumoorthi, dan Md. Rahman. “The Impact of Tourists’ Perceptions on Halal Tourism Destination: A Structural Model Analysis.” Tourism Review 75, no. 3 (2020): 575–594. https://doi.org/10.1108/tr-05-2019-0182.

Rahmatullah. “Implementation of Halal Tourism in Lombok Island (Study on the Compliance of Tourism Actors with the Halal Tourism Regulation).” Ijtimāʿiyya: Journal of Muslim Society Research 8, no. 1 (2023): 95–116. https://doi.org/10.24090/ijtimaiyya.v8i1.7199.

Razwa, Salma. “Implementation of the Surgi Mufti Dome Tourist Destination in View of DSN-MUI Fatwa No. 108/DSN-MUI/X/2016 Concerning Guidelines for Organizing Tourism Based on Sharia Principles.” Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory 2, no. 2 (14 Mei 2024): 477–88.

Rofiah, Khusniati, Sri Lumatus Sa’adah, Martha Eri Safira, Abid Rohmanu, dan Azme Bin Haji Matali. “Legal Awareness of Halal Products Certification among East Java Business Operators and Society.” JURIS (Jurnal Ilmiah Syariah) 23, no. 1 (10 Juni 2024): 55–65. https://doi.org/10.31958/juris.v23i1.10467.

Sarpini, Siti, dan Jamilah Aziz. “Challenges and Opportunities for Halal Tourism in Banyumas.” Ijtimāʿiyya: Journal of Muslim Society Research 8, no. 2 (2023): 177–194. https://doi.org/10.24090/ijtimaiyya.v8i2.9121.

Sitorus, Preydes Xaviera, Septa Yohana Lubis, dan Yohana Yulia Purba. “Uji Trend Cox-Stuart Pada Kunjungan Wisatawan Di Tapanuli Tengah Tahun 2023.” Interdisciplinary Explorations in Research Journal 2, no. 3 (6 Desember 2024): 1793–1805.

Sodawan, Achmad, dan Ruey-Shan Hsu. “Halal-Friendly Attributes and Muslims’ Visit Intention: Exploring the Roles of Perceived Value and Destination Trust.” Sustainability 14, no. 19 (2022): 12002. https://doi.org/10.3390/su141912002.

Sodiqin, Ali. “Religion and Science: Analysing Medical Fatwas of the Majelis Ulama Indonesia (2010–2021).” Journal of Islamic Law 6, no. 1 (26 Januari 2025): 1–20. https://doi.org/10.24260/jil.v6i1.2683.

Soonsan, Norani, dan Zubair Jumani. “Perceptions of Halal-Friendly Attributes: A Quantitative Study of Tourists’ Intention to Travel to Non-Islamic Destination.” Journal of Islamic Marketing 15, no. 6 (2024): 1441–1460. https://doi.org/10.1108/jima-07-2022-0204.

Suaidi, Suaidi, Rehana Anjum, Muhamad Nasrudin, Maksum Maksum, dan Sriyati Dwi Astuti. “Halal Food Development in Bali: Dynamics of Muslim Beliefs, State Regulations, and Local Culture.” Al-Ahkam 35, no. 1 (29 April 2025): 147–78. https://doi.org/10.21580/ahkam.2025.35.1.25732.

Syahriani, Fadlillah, Fitri Fauziah Mulyani, Fismanelly, Siti Afifah, dan Ade Medani. “Application of Maqasid Al-Shariah in Islamic Economics and Finance as the Development of Products of Islamic Value.” HAKAMAIN: Journal of Sharia and Studies 2, no. 1 (2023): 150–162. https://doi.org/10.57255/hakamain.v2i1.322.

Syarifuddin, Syarifuddin, Sylvia Mandey, Wilma Tumbuan, dan Jonny Maramis. “The Effect of Halal Certificate Trust, Brand Love, Food Quality, on Consumer Loyalty through Customer Satisfaction at Halal Restaurants in North Sulawesi, Indonesia.” Journal of Positive School Psychology 6, no. 10 (2022): 3155–3173. https://journalppw.com/index.php/jpsp/article/view/13809.

Takdir, dan Aswinda Hamida. “Halal Food in Muslim Minority Tourism Destinations: Perspective of Toraja, Indonesia.” Shirkah: Journal of Economics and Business 8, no. 2 (2023). https://doi.org/10.22515/shirkah.v8i2.593.

Taufiq, Muhammad, Muhammad Fauzinudin Faiz, dan Ziyad Ravaşdeh. “Between Sharia and State: Fatwa Authority and Pandemic Responses in Indonesia, Turkey, and Morocco.” De Jure: Jurnal Hukum Dan Syar’iah 17, no. 1 (28 Juni 2025): 377–94. https://doi.org/10.18860/j-fsh.v17i1.31433.

The Perspective of Millennial Tourists on Halal Tourism and Its Reflection to Halal Tourism Development in West Sumatera. Journal of Indonesian Tourism and Policy Studies 5, no. 2 (2020). https://doi.org/10.7454/jitps.v5i2.219.

Trishananto, Yudha, Fuad Mas’ud, Setiawan, dan Ulfah Nurul Fauziah. “Formulating Policies for Halal Tourism in Indonesia Based on Islamic Law.” Ijtihad : Jurnal Wacana Hukum Islam Dan Kemanusiaan 24, no. 1 (23 Juli 2024): 47–70. https://doi.org/10.18326/ijtihad.v24i1.47-70.

Yuniningsih, Tatik, Indira Dwimawanti, dan Muthia Hanura. “Collaboration Model in the Development of Halal Tourism in Indonesia: Case Study in Batam City, Riau Islands Province.” KnE Social Sciences (2024). https://doi.org/10.18502/kss.v9i7.15496.

Downloads

Published

2025-07-14

Issue

Section

Articles