UTILIZATION OF INSTAGRAM AS A MEDIA FOR DA'WAH IN THE COVID-19 ERA

Abstract

Corona virus disease (COVID-19) is an infectious disease caused by the SARS-CoV-2 virus. The world is facing an unprecedented global health and socioeconomic crisis. The lives of millions of children and families seem to have stopped. Social restrictions and school closures have an impact on education, mental health and access to other services. The problems faced now have reached Indonesia. All the activities we do are limited. since the beginning of the 2020 pandemic until semester 1 of 2021. The government implemented PSBB (Large-Scale Social Restrictions) in April 2020. Transitional PSBB, Emergency PPKM (Enforcement of Community Activity Restrictions) until PPKM level IV towards the end of July 2021. By issuing this regulation, the government hopes that people will not form an association and stay at home so that they can break the chain of the corona virus. In the spread of da'wah requires an association or a Ta'lim Council to convey messages of religious knowledge. However, with the development of the times, the term contemporary da'wah which is carried out using modern technology has emerged or is also called da'wah using digital. The method used in this study uses qualitative methods. With data collection techniques through interviews, documentation and observations with research subjects to several owners of Instagram social media accounts that contain da'wah content. The results of this study indicate that a da'i is able to spread da'wah through Instagram content even though it is constrained by the corona virus which causes a prohibition not to form an association. Therefore, the authors want this research to be able to contribute to the da'i to use Instagram social media as a means of spreading da'wah online.