Gender Disparities in Utilizing Language Features on YouTube Vlogs
DOI:
https://doi.org/10.18592/muadalah.v11i2.11268Abstract
This study delves into gender-specific linguistic variations in YouTube vlogs, analysing language features employed by 30 daily English language video vlogs, evenly split between 15 male and 15 female vloggers. Employing a qualitative research design with content analysis, the study identifies prevalent language features and scrutinizes their typologies and intended functions through a systematic four-step method, encompassing data segmentation, code formulation, category development, and the identification of overarching themes. Taboo and swearing, directive and command language feature prominently among male vloggers. In contrast, female vloggers utilize compliments, hedges, tag questions, and questions to engage with their audience on YouTube. This study offers valuable insights into the distinct language patterns of male and female vloggers, contributing to a nuanced understanding of communication dynamics in online platforms and shedding light on the intersection of gender and language in online contexts.References
Abuljadail, M., Bi, N. C., Fisher, A., Joa, C. Y., Kim, K., Wen, X., & Zhang, F. R. (2018). The audience and business of YouTube and online videos. Rowman & Littlefield.
Alexander, A. (2020a). Day in my life at home [Video]. https://youtu.be/rt-E4QOfvRs
Alexander, A. (2020b). Most productive day in my life vlog!!! *w/siblings* [Video].
Alexander, A. (2023). First day of *my last semester of college*!!! [Video]. https://youtu.be/w2cZRfgo6WY
Altman, E., & Jiménez, T. (2019). Measuring audience retention in YouTube. Proceedings of the 12th EAI International Conference on Performance Evaluation Methodologies and Tools, 79–85.
Anggara Putra, B., & Prayudha, P. (2019). The Analysis of Women and Men Language Features on America’s Got Talent. (Bachelor thesis). University of Ahmad Dahlan.
Bell, T. (2022a). I left NYC for Italy [Video]. https://youtu.be/nz18QV_Us-o
Bell, T. (2022b). NCY VLOG: Snowy weekend day in the life [Video]. https://youtu.be/eKNzyHwFJMo
Bell, T. (2022c). NYC VLOG: A few days in my life [Video]. https://youtu.be/laUH76kIr8Y
Bentley, F., Silverman, M., & Bica, M. (2019). Exploring online video watching behaviors. Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video, 108–117.
Bishop, S. (2018). Anxiety, panic and self-optimization: Inequalities and the YouTube algorithm. Convergence, 24(1), 69–84.
Bloomfield, L. (1933). Language. New York: Holt, Rinehart and Winson.
Burgess, J., & Green, J. (2018). YouTube: Online video and participatory culture. John Wiley & Sons.
Coates, J. (2015). Women, men and language: A sociolinguistic account of gender differences in language. Routledge.
Cohen, L., Manion, L., & Morrison, K. (2002). Research methods in education. Routledge.
Cunningham, S., & Craig, D. (2017). Being ‘really real’on YouTube: authenticity, community and brand culture in social media entertainment. Media International Australia, 164(1), 81–81.
Dörnyei, Z. (2007). Research methods in applied linguistics. Oxford University Press.
Emmaxolouise. (2021). Realistic spring day in my life [Video]. https://youtu.be/Zveum3kb9kU
Emmaxolouise. (2023a). Life as a student at edinburgh university [Video]. https://youtu.be/2qPHM8Orros
Emmaxolouise. (2023b). Uni vlog, studying in cafés, wardrobe declutter, food shopping [Video]. https://youtu.be/VxXkrgaC58A
Erlingsson, C., & Brysiewicz, P. (2017). A hands-on guide to doing content analysis. African Journal of Emergency Medicine, 7(3), 93–99.
Gómez-Escalonilla, G. (2020). La investigación en comunicación en las universidades españolas. Comunicación & Métodos, 2(2), 65–79.
González-Neira, A., Vázquez-Herrero, J., & Quintas-Froufe, N. (2022). Convergence of linear television and digital platforms: An analysis of YouTube offer and consumption. European Journal of Communication, 37(4), 426–442.
Hau, M. (2019a). A Full Day of Eating - My Daily Routine [Video]. https://youtu.be/8KcNukzlDBI
Hau, M. (2019b). Hongkong Vlog - A Day in My Life [Video]. https://youtu.be/8o9q5rKCIuY%0A
Hau, M. (2019c). My Daily Routine (Cold Shower, Meditation, Workouts) [Video]. https://youtu.be/KfiXecI9vrQ
Holcombe, G. (2021). School Day in My Life Vlog *freshman year* [Video]. https://youtu.be/VH-HMrDDXaA
Holcombe, G. (2022a). First day of school GRWM + vlog *sophomore year* [Video]. https://youtu.be/-lHhbbujSUA
Holcombe, G. (2022b). High School Day in My Life *9th grade* [Video]. https://youtu.be/reFXHPXEoBg
Holmes, J. (2001). An introduction to sociolinguistics. England.
Jenner, K. (2019a). Kylie Jenner: A day in my life [Video]. https://youtu.be/HhM0BYCHL00
Jenner, K. (2019b). VLOG: My 2019 chrismast decoration [Video]. https://youtu.be/sPm32nQ_lc0
Jenner, K. (2019c). VLOG: Taking the kylie truck to the San Fernando Valley Rescue Mission [Video]. https://youtu.be/eazXhjpOsCg
Kai. (2023a). *realistic* Study Vlog, Nursing Midterms, Test Anxiety, Distractions(nyc)[Video].
Kai. (2023b). Day in The Life of a Male Nursing Student in NYC [Video]. https://youtu.be/nLdfzUO5uMw
Kai. (2023c). My 5am *productive* NYC College morning routine (nursing school + work + eat) [Video]. https://youtu.be/qGZEM8iaUew
Lakoff, R. (1975). Linguistic theory and the real world 1. Language Learning, 25(2), 309–338.
Leena, W. L. (2023a). Day in my life, Family time, House updates, Lasaga soup recipe [Video]. https://youtu.be/sEbz9EDUBdI
Leena, W. L. (2023b). First week of Ramadhan Vlog! Make Iftar with me & my family [Video]. https://youtu.be/LBDf-hCdIgs
Leena, W. L. (2023c). Spend the first Ramadhan with me [Video]. https://youtu.be/ziBYFA2c45Q
Meyerhoff, M., & Ehrlich, S. (2019). Language, gender, and sexuality. Annual Review of Linguistics, 5, 455–475.
Moule, P., Aveyard, H., & Goodman, M. (2016). Nursing research: An introduction. Sage.
Orduña Malea, E., Font-Julián, C. I., & Ontalba Ruipérez, J. A. (2020). Covid-19: análisis métrico de vídeos y canales de comunicación en YouTube. El Profesional de La Información, 29(4), 1–14.
Pirie, S. (2019). Day in the life of a Sydney University Medical student [Video]. https://youtu.be/dDfKacD-s8I
Pirie, S. (2020). Productive Day in The Life of a Medicl Student, Endocrine Block [Video]. https://youtu.be/nXXWqDyZwms
Pirie, S. (2021). A Productive Day in Medical School, Ward Rounds, Hospital Clinis & Free food [Video]. https://youtu.be/hRGc3HZxHyM%0A
Pratiwi, U. A. (2019). Language Features Used By Indonesian Female Travel Bloggers (Doctoral dissertation). University of Muhammadiyah Sumatera Utara Medan.
Rachmijati, C. (2019). LANGUAGE FEATURES USED BY FEMALE STUDENTS’ VLOGGER IN DESCRIBING THEIR DAILY LIFE. SEMINAR NASIONAL PENDIDIKAN BAHASA INGGRIS.
Setiawan, H., & Purwasito, A. (2020). Youtube Social Media Trends Reduce Television Watching Interest. 6th International Conference on Social and Political Sciences (ICOSAPS 2020), 125–132.
Steiner, E., & Xu, K. (2020). Binge-watching motivates change: Uses and gratifications of streaming video viewers challenge traditional TV research. Convergence, 26(1), 82–101.
Thuffailah, N. T., Kurniawan, E., & Imperiani, E. D. (2020). The language features used by Indonesian food-vloggers of different genders. Passage, 8(3), 135–147.
Triplets, S. (2021). Our first time in LA- Sturniolo Triplets [Video]. https://youtu.be/G4vrLUDDRqU
Triplets, S. (2022a). Halloweekend vlog [Video]. https://youtu.be/zrIRz18CiTo
Triplets, S. (2022b). We adventure catalina island vlog [Video]. https://youtu.be/EsGyvdiimAI
Wardhaugh, R., & Fuller, J. M. (2021). An introduction to sociolinguistics. John Wiley & Sons.
Weber, R. P. (1990). Basic content analysis (Vol. 49). Sage.
Zidane, A., & Mehiri, R. (2021). Content Analysis and the Social Sciences: Nature, features and uses. ALTRALANG Journal, 3(03), 169–178.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Gusti Rafi'atussyifa, Hidayah Nor
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
