Pemasaran Jasa Pendidikan IAIN Antasari (Perspektif Marketing Mix Jasa Pendidikan)

Authors

  • Juhaidi Ahmad

DOI:

https://doi.org/10.18592/khazanah.v12i2.318

Abstract

Competition among institutions of education to make educational services marketing into an inter- esting study to be observed . This article is the result of quantitative descriptive research with descrip- tive statistical analysis . The study population was all new students IAIN Antasari in 2013 amounted to 1578 people with a stratified sample of 515 people . This research error rate below 1 % . This study found that the elements of the marketing mix is the reason most dominant freshman academic year 2013/2014 to choose IAIN Antasari is a product ( 92.12 % ) and most do not provide the driving is the promotion element ( 62.27 % ) . Thus , the promotion of which has been implemented so far should be evaluated in order to optimize the marketing of educational services IAIN Antasari . Key Wordss : Product, price, place, promotion, people, physical evidence, and process

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Published

2015-05-10

How to Cite

Ahmad, J. (2015). Pemasaran Jasa Pendidikan IAIN Antasari (Perspektif Marketing Mix Jasa Pendidikan). Khazanah: Jurnal Studi Islam Dan Humaniora, 12(2). https://doi.org/10.18592/khazanah.v12i2.318

Issue

Vol. 12 No. 2 (2014)

Section

Articles

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