Perspektif Penjual Cappucino Cincau Tentang Hak Merek Di Kecamatan Banjarmasin Selatan

Abstract

Abstract: The right to a trademark is a special right that has been granted by the state to the holder of a trademark that has been recorded within a certain period of time by using the trademark itself or allowing others or using the trademark. There are still many people who do not know the use of the right to trademark. Due to the limited extension activities and awareness raising from the authorities about the usefulness of intellectual property rights, especially the right to trademark, until the business people only know that trademark registration must be done with the payment of expensive and complicated in the management. Though the trademark is very important, the trademark is used for identity, legal protection, and distinguish the goods or services produced. This study uses empirical legal research methods. The results of the analysis obtained it turns out that there are still many Cappuccino Cincau entrepreneurs who have not registered the trademark. This is because the seller lacks understanding of trademark rights and the seller feels no need to register the trademark for reasons of time-consuming and complicated management. Keywords: Intellectual Property Rights, Trademark Rights, Entrepreneur Perspective.