Al-Hiwar Jurnal Ilmu dan Teknik Dakwah

Analysis of Persuasive Messages on TikTok Influencer 'Relationship' Content: Its Impact on Audience Behavior

Nasyifa Mawar Septiyani — 2024-12-08

This study analyzes the use of persuasive communication in TikTok content @nmaliccaa, which focuses on relationship tips. The study aims to find out how persuasive communication is in Relationship content on the TikTok account @nmaliccaa. This research uses Carl Hovland's persuasive communication theory to explore the application of persuasive communication techniques by TikTok creator @nmaliccaa in her Relationship content. The method applied in this study is descriptive qualitative and content analysis; we observe specific video content that discusses Relationships. The results of the analysis show that @nmaliccaa effectively uses persuasive communication techniques from Onong Uchana Effendy, such as association, integrity, rewards, order, and red-herring. The use of relaxed, personal, and relevant language to the audience's experience, as well as the delivery of solutions to common problems in relationships, are the keys to @nmaliccaa's success in influencing her audience. @nmaliccaa's content on Relationships has succeeded in attracting a wide audience and triggering behavioural change. This study confirms TikTok's potential as an effective platform for spreading persuasive messages and inspiring behavioural change.

The Relationship between Self Boundaries and People Pleaser Behavior in Islamic Guidance and Counseling Students at UIN Raden Mas Said Surakarta / Hubungan Self Boundaries Terhadap Perilaku People Pleaser Pada Mahasiswa Bimbingan dan Konseling Islam di UIN Raden Mas Said Surakarta

Farras Raisa Zalika — 2024-12-08

Self boundaries are important for students to apply in everyday life in order to have clear boundaries. The impact of individuals who do not have clear and firm self-boundaries causes people pleaser behavior. Self boundaries play a role in helping efforts to deal with mental and emotional well-being. This study aims to determine the relationship between self boundaries and people pleaser behavior in Islamic Guidance and Counseling students at UIN Raden Mas Said Surakarta. The research method used in this study is quantitative with a correlational approach. The sample technique uses systematic random sampling, the sample of this study is Islamic Guidance and Counseling students at UIN Raden Mas Said Surakarta which is obtained by 112 students. The results of the data analysis of this study using Pearson product moment correlation hypothesis test produced a value with a significance value of 0.000. These results indicate that there is a significant relationship between self boundaries and people pleaser behavior in Islamic Guidance and Counseling students at UIN Raden Mas Said Surakarta with a significant and positive direction.

Self-actualization of KIP Scholarship Recipient Students / Aktualisasi Diri Mahasiswa Penerima Beasiswa Kartu Indonesia Pintar

Sinta Rahmatil Fadhilah — 2024-12-08

Students are helped financially by scholarships provided by the government, universities or other institutions. The scholarships received by students are able to make them more independent and free to be creative, there is satisfaction and a sense of pride present in the students who receive these scholarships. So this research aims to explore the self-actualization of students who receive the Smart Indonesia Card scholarship. This research is expected to provide insight into the factors that influence the self-actualization process, as well as support from various parties, including educational institutions and the government. This type of research is qualitative research with data collection techniques of unstructured interviews and non-participant observation. Informants in this study were selected using snowball sampling techniques. The informants in this research were students who received Smart Indonesia Card scholarships at UIN Sulthan Thaha Saifuddin Jambi and UIN Antasari Banjarmasin. The results of this research show that the Smart Indonesia Card scholarship is able to meet students' basic needs. By fulfilling these basic needs, students are able to actualize themselves. The description of self-actualization possessed by students who receive Smart Indonesia Card scholarships at UIN Sulthan Thaha Saifuddin Jambi and UIN Antasari Banjarmasin includes feeling happy, more creative, better able to maximize potential, self-confident, independent and prosocial.

Exploration of the Da'wah Message in the Popular Song “Alamate Anak Sholeh” / Eksplorasi Pesan Dakwah Pada Lagu Populer "Alamate Anak Sholeh"

Luthfi Ulfa Ni'amah — 2024-12-08

Da'wah using the medium of songs is being loved among society, especially among young people. None other than the supporting factors of technology and the reach of access in the digital world are increasingly massive. The song entitled "Alamate Anak Sholeh" which is taken from the book Busyrol Karim written by Syaikh H. Rois Yahya Dahlan As Syarof is distributed through various social media platforms, one of which is. So the aim of this research is to see that deeper meaning is needed to understand and absorb the message of Islamic values. Using Charles Sanders Pierce's semiotic method is appropriate to describe the signs contained in each stanza. The results of the categorization of Sharia preaching messages show the message that it is the obligation of a Muslim to believe and follow the Shari'a, the moral category that dominates the lyrics is the four characteristics of pious children, and the Sufism category that every creature needs dependence on Allah SWT.

Facing Competition: Educational Marketing Strategy at Madinah Karyatani Modern Islamic Boarding School / Menghadapi Persaingan: Strategi Pemasaran Pendidikan di Pondok Modern Madinah Karyatani

Oki Dermawan — 2024-12-08

Madinah Karyatani Modern Islamic Boarding School, a modern Islamic boarding school, is currently facing intensified competition from other educational institutions. This necessitates the adoption of effective educational marketing strategies to maintain and enhance its competitive position in the educational market. This study investigates the marketing strategies employed by Madinah Karyatani Modern Islamic Boarding School to promote its educational services. A qualitative research approach, utilizing in-depth interviews and observations with key informants, such as management, teaching staff, and students, was employed. The findings highlight the strategic use of Arabic and English in promotional materials, partnerships with other educational institutions, and the utilization of social media to attract prospective students from diverse regions. These strategies indicate a shift in the institution’s approach to education in response to a growing demand for value-based education in a globalized context. The novelty of this research lies in its exploration of modern marketing strategies in Islamic education and provides insights into responsive strategy development that addresses the dynamics of the educational market.