Determinants of Food Purchasing Decisions through the GoFood Mobile Application in Banjarmasin: Evidence from a Sharia Economic Perspective

Authors

  • Abdul Wahab Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
  • Athaya Anindya Fitzia Unisversitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
  • Iman Setya Budi Unisversitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin

DOI:

https://doi.org/10.18592/ajieb.v2i2.20103

Keywords:

Cashback, Discount, Purchase Decision , Service Quality, Payment System

Abstract

This study is motivated by the increasing use of digital food delivery services and the growing importance of promotional strategies, payment convenience, and service quality in shaping consumer purchasing decisions. Within the context of Sharia economics, these factors are relevant to understanding consumer behavior in digital transactions while ensuring alignment with Islamic ethical values in mu’amalah. The purpose of this study is to determine the effect of discounts, cashback, payment systems, and service quality on food purchasing decisions through the GoFood mobile application in Banjarmasin from a Sharia economic perspective. The type of research used in this study is quantitative. Data collection techniques in this study are observation, questionnaires, and documentation studies. The population used in this study are GoFood application users who have made transactions but the number is unknown, the sample used is a purposive sampling approach with the Ferdinand formula, which is a minimum of 100 samples. As for the data collection stage carried out, the author obtained 143 respondents so that the number was used in the study. Data analysis techniques used are variable measurement, descriptive statistical analysis, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of this study are that the variables of discounts, cashback, payment systems, and service quality, both partially and simultaneously, have a significant influence on food purchasing decisions through the GoFood feature in Banjarmasin from a sharia economic perspective.

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Published

2024-12-31

How to Cite

Abdul Wahab, Athaya Anindya Fitzia, & Iman Setya Budi. (2024). Determinants of Food Purchasing Decisions through the GoFood Mobile Application in Banjarmasin: Evidence from a Sharia Economic Perspective. Asian Journal of Islamic Economics and Business, 2(2). https://doi.org/10.18592/ajieb.v2i2.20103

Issue

Vol. 2 No. 2 (2024)

Section

Articles

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Copyright (c) 2026 Abdul Wahab, Athaya Anindya Fitzia, Iman Setya Budi

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