THE INTEGRATION OF SHARIA ENTREPRENEURSHIP AND BANJARESE CULTURE: A DRIVING FORCE FOR MUSLIMAH BAREFOOT ENTREPRENEURS PERFORMANCE
DOI:
https://doi.org/10.18592/ajieb.v3i2.19110Keywords:
Sharia Entrepreneurship, Banjarese Culture, Performance, MSMEsAbstract
This qualitative study aims to provide a comprehensive understanding of how sharia entrepreneurship and Banjarese culture influence the performance of Muslimah barefoot entrepreneurs in Banjarmasin City. It explores the integration of Islamic entrepreneurial values and local cultural wisdom in shaping business behaviour and sustaining the performance of micro-enterprises. Data were obtained from five key informants selected through snowball sampling, complemented by passive participant observation and semi-structured interviews guided by open- and closed-ended questions. The study adopts an emic perspective, emphasizing the participants’ own perceptions and lived experiences. Using the phenomenological analysis framework proposed by Miles and Huberman, the findings indicate that the application of sharia entrepreneurship plays a pivotal role in enhancing entrepreneurial resilience, ethical conduct, and performance among Muslimah barefoot entrepreneurs in Banjarmasin City. The study further highlights the cultural synergy between Islamic principles and Banjarese values as a foundation for sustainable women’s entrepreneurship in local economic development.References
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