COMPETITIVENESS ANALYSIS OF POP-UP COFFEE SHOP BUSINESSES IN BANJARMASIN
DOI:
https://doi.org/10.18592/ajieb.v2i2.18711Keywords:
Competitiveness, SWOT, Business Strategy, Pop-up Coffee ShopAbstract
Companies, especially those in Banjarmasin, are always looking for new ventures, and the Pop-up Coffee Shop business is one such opportunity. Recently, Pop-up Coffee Shops, which are temporary cafes, have been popping up in Banjarmasin. Currently, there are approximately 10 Pop-up Coffee Shop brands in Banjarmasin. The increasing number of Pop-up Coffee Shop brands has led to competition among similar businesses to win market share. The purpose of this study is to identify the strengths, weaknesses, opportunities, and challenges, as well as the strategies employed by these businesses. This study uses a qualitative descriptive research method in a field setting. The subject of this study is pop-up coffee shops in Banjarmasin. The object of this study is to analyze the competitiveness of pop-up coffee shops in Banjarmasin. Data was collected through interviews, observations, and documentation, which were then processed and analyzed using qualitative descriptive methods to determine the strengths and weaknesses of competitiveness as well as the opportunities and challenges of pop-up coffee shops in Banjarmasin. The results of the study show that the SWOT analysis of pop-up coffee shops in Banjarmasin has internal strengths (quality human resources, strategic location, superior products) and external opportunities (large market, technology). They have weaknesses (lack of facilities, management) and threats (stiff competition, changing consumer tastes). To grow, they need to expand their business, innovate, utilize social media effectively, and maintain high-quality standards. Although some strategies have been implemented, they still need to be more proactive in collaborating, standardizing products, and supporting facilities to foster sustainable growth and market relations.References
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