Income and Marketing Strategy of Laying Duck Business in Masiraan Village

Authors

  • Muhammad Arifano Hakim Antasari State Islamic University
  • Abdul Gafur Antasari State Islamic University
  • Yusuf Asyahri Antasari State Islamic University

Keywords:

Income, Marketing Strategy, Duck Egg Farming, Masiraan Village

Abstract

This study aims to analyze the income and marketing strategies of duck egg farmers in Masiraan Village, Hulu Sungai Tengah Regency, South Kalimantan. The research uses a qualitative descriptive approach with data obtained through observation, interviews, and documentation. The results show that duck egg farming has become an important source of livelihood for the community, especially after the 2021 flash flood disaster. The average income of farmers ranges from IDR 1,500,000 to 3,000,000 per month, depending on the number of ducks, feed costs, and market conditions. In terms of marketing, most farmers still rely on traditional sales methods through local collectors, which limits their bargaining power and potential income. Only a few farmers sell directly to markets or through social media. Therefore, innovation in marketing strategies, such as forming farmer groups, collaborating with MSMEs, and utilizing digital platforms, is highly recommended. From an Islamic economic perspective, the development of fair and ethical marketing practices reflects the values of justice, cooperation, and blessings in improving community welfare.

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Published

2025-11-21