Implementation of Islamic Marketing Ethics by Handicraft Traders at The Cahaya Bumi Selamat Market in Banjar Regency
Keywords:
Islamic marketing ethics, traditional merchants, handicraftsAbstract
This study aims to examine the implementation of Islamic marketing ethics by handicraft traders at Cahaya Bumi Selamat Market, Banjar Regency. The background of this study is based on the importance of applying Islamic values in economic activities, particularly in the context of traditional markets, which are often overlooked in contemporary Islamic economic studies. This study uses a descriptive qualitative approach with in-depth interview techniques with a number of traders as key informants. The results show that religious motivation is the main factor that drives traders to implement ethical principles such as honesty, responsibility, transparency, maintaining product quality, and prioritising customer satisfaction. These values are implemented not only for worldly gain, but also as a form of worship and a means of achieving blessings (barakah) in life. Although most traders do not understand the concept of Islamic marketing theoretically, they have applied it in practice through spiritual awareness and social norms that have grown within the market community. These findings make an important contribution to the development of the discourse on Islamic economics, particularly in proving that Islamic ethics can be implemented in practice in local microeconomic activities. This research also encourages the need for a spiritually-based empowerment approach in building an ethical and sustainable economic ecosystem.References
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