The Influence of Promotion, Service Quality, and Savings Products on Saving Interest at Bank Syariah Indonesia (BSI) Muara Teweh Branch Office
Keywords:
Interest in Saving, Promotion, Service and Product QualityAbstract
This research is based on PT. Bank Syariah Indonesia, Tbk (BSI) is an officially operating Islamic bank. Islamic banks are now competing to build superior values to achieve this. Banks must prioritize service quality and offer savings items for promotion, the quality of service provided by Bank Syariah Indonesia. Thus, BSI must immediately become one of the most effective tools to drive the national economy as well as being world class. This study aims to determine the effect of promotion, service quality, and savings products on interest in savings at Bank Syariah Indonesia (BSI) Muara Teweh Branch Office. This research is a field research with a quantitative approach. The number of samples taken was 400 respondents and using the Solvin formula, the data obtained was then processed using SPSS Version 29.0.1.0 (171). The final results of this study explain that promotion, service quality and products have a positive and significant effect on interest in savings, both simultaneously and partially. It is known that the effect of promotion, service quality and products on interest in savings is 73.6%References
Ade Syarif Maulana. “Journal of the Influence of Quality and Price on Consumer Satisfaction of PT. Toi”. Volume 7, Number 2 (2016).
Ahmadi, Ahmad.(1998) “General Psychology”. Jakarta: Rineka Cipta
Danang Sunyoto. (2014). “Winning the Market with Effective and Profitable Marketing”. Jakarta: PT. Buku Seru 2014
Elu, Balthasar. (2007). “Management of Consumer Complaint Handling in the Service Industry”. Journal of Administrative and Organizational Sciences, Business & Bureaucracy, vol. 13. No.3
Engel, Blackwell & Miniard. (1995) “Consumer Behavior”. Jakarta: Binarupa Aksara
Fahmi Gunawan, et al. (2018). “List of Research on Education, Law, and Economics in Southeast Sulawesi”. Yogyakarta: CV Budi Utama
Fandy Tjiptono. (2008) "Marketing Strategy Edition III". Yogyakarta: Andi Offset
Indriyo Gitosudarmo. (2000) “Marketing Management Second Edition”. Yogyakarta: BPFB, 2000
Hidayati, T., Umar, M., Azhari, F., & Abas, M. U. (2022). The legal construction of licensing and supervision of sharia multilevel marketing in indonesian trade law. Jurnal Hukum Dan Syariah.
Hidayatullah, M. S., Azhari, F., Yusuf, M., & Fadillah, R. (2024). Reconceptualization of Ideal Islamic Bankers in The Sharia Framework (An Effort to Create a Sharia Compliance Ecosystem). Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies, 20(1), 107–127. https://doi.org/10.18196/afkaruna.v20i1.21393
J. Setiade & Nugruho. (2008) "Consumer Behavior in the Digital Era". Jakarta: Kencana
Kasmir. (2004). “Bank Marketing”. Jakarta: Prenada Media
Kotler & Keller. (2012). "Marketing Management". Edition 14, Global Edition, Pearson Prentice Hall.
Kotler, Philip. (1996) "Priciples Of Marketing". Prentice Hall international, inc
Kusumadewi, M. R., Aseri, A. F., & Seff, S. M. (2022). E-Procurement in the Procurement System for Goods/Services by the Government in Indonesia: Perspective of Saddu al-Dhariah. Ulul Albab: Jurnal Studi Dan Penelitian Hukum Islam, 6(1), 101–122. https://doi.org/10.30659/jua.v6i1.36682
Mubarak, Z., Faridah, R., Yuliani, R., Sukarni, S., & Fong, M. (2023). Does Sharia Dormitory Business Unit support Islamic University Sustainability? Market, Financial, and Maqashid Sharia Analysis. IKONOMIKA: Jurnal Ekonomi Dan Bisnis Islam, 8(1), 37–52. https://doi.org/10.24042/febi.v8i1.15990
Muhiibin Syah. (2001) “Educational Psychology with a New Approach”. Bandung: PT Remaja Rosda Karya
Ruhimat, Mamat, Nana Supriatna, et al. (2006) “IPS (Geography, History, Sociology, Economics)”. Jakarta: Grafindo Media Pratama
Shaleh AR, Wahab M,A. (2004) "Psychology An Introduction to Effectiveness". Jakarta : Kencana
Sukarni, S., & Mahmud, H. bin. (2024). Development and Concept of Environmental Fiqh in the Works of Banjar Scholars: Historical and Thought Analysis. Syariah: Jurnal Hukum Dan Pemikiran, 24(1), 172–188. https://doi.org/10.18592/sjhp.v24i1.12906
Sukarni, S., & Mansyuroh, F. A. (2022). Forest Waqf: An Alternative Solution for Protecting Environment in Kalimantan. Islamica: Jurnal Studi Keislaman, 17(1), 46–67. https://doi.org/10.15642/islamica.2022.17.1.46-67
Wafa, F. El, Rahmah, R., Gafur, A., & Ansharullah, A. (2024). Analysis of Sharia Financial Literacy Levels of Nagara’s Muslim Community. Al-Intaj: Jurnal Ekonomi Dan Perbankan Syariah, 10(2), 259–275. https://doi.org/10.29300/aij.v10i2.3971
Yusuf, M., & Abduh, M. R. (2022). Sharia Law Analysis of Binary Option. Syariah: Jurnal Hukum Dan Pemikiran, 22(2), 141–149. https://doi.org/10.18592/sjhp.v22i2.6454
Yusuf, M., Abduh, M. R., & Sofyani, H. (2023). Islamic bank spin-off: a systematic literature review. Journal of Accounting and Investment.
Yusuf, M., Azhari, F., Amruzi, F. Al, Wahidi, M. M. I., & Anafarhanah, S. (2023). Green Economy Financing According to Fiqh Al-Biah as Part of Maqashid Sharia. Pena Justisia: Media Komunikasi Dan Kajian Hukum, 21(1). https://doi.org/10.31941/pj.v21i1.2725
