The Role of Customer Service in Improving the Quality of After-Sales Service and Product Warranty
Keywords:
Customer Service, Product Guarantee, After Sales ServiceAbstract
In an era where business competition is increasingly fierce, the quality of after-sales service and products is the main key in building strong relationships between companies and customers. In the midst of ever-growing market dynamics, the role of customer service has become very important to ensure customer satisfaction through the services provided after purchase. This aims to find out the role of customer service in improving after-sales service and product warranties. The method used in this research is literature or literature study where the researcher collects references, materials from relevant sources such as books and journals related to the problem being studied. The results obtained show that customer service has a very important role in improving after-sales service and product warranties. By providing direct assistance to customers after a sales transaction, customer service functions as a guardian of a strong relationship between the company and the customerReferences
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