Implementation of Sharia-Based Marketing
Keywords:
Islamic Branding, Halal BrandingAbstract
Globalization has brought changes to all aspects of life, including in the economic and social fields. Technological progress as an inseparable part of globalization and modernization is included in marketing. The purpose of this paper is to gain a better understanding of the concepts of sharia marketing, especially by considering Islamic and Halal trademarks and how Government Regulation Number 39 of 2021 is applied in Indonesia. The methodology used is a literature study. This methodology uses secondary data from various sources, such as books, journals, official websites, and relevant documents. The Miles and Huberman method is used to systematically analyze the data. The results show that Islamic marketing provides companies with many opportunities to expand markets, increase revenue, and enhance their reputation as organizations committed to Islamic values.References
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