Digital Marketing Innovation by Utilizing Information Systems for Business Success
Keywords:
innovation, digital marketing, information systems, social mediaAbstract
Digital marketing is one of the important aspects in today's digital era or industry 4.0. In the context, digital marketing utilizes information systems to plan, price, promote, and distribute products or services to satisfy consumer needs. By combining digital and conventional marketing, companies can maximize their marketing strategies. Through a literature view approach, this study collects data from research journals and books to explore digital market innovation and the utilization of information systems in the marketing process. Thus, this research aims to provide insights into how companies can use the sophistication of information systems in digital marketing to improve their competitiveness and business success.References
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