Modern Photography: Banjarmasin Consumer Preferences in the Digital Age
Keywords:
Consumer Preferences, Consumer Decision, Photography, ServicesAbstract
Nowadays, the development of technology, especially in the field of photography, is very rapid. The presence of digital photography technology and smartphones with powerful camera features provides convenience in the use of cameras. So that it has an impact on several photography services that were once trending such as mobile photo services. This study aims to explain how people's preferences and analyses of Banjarmasin people's preferences for photography services in the digital era. This research is a quantitative descriptive research with data collection methods, namely Forum Group Discussion (FGD) and survey with questionnaires as research instruments. The population in this study is the people of Banjarmasin. The analysis used in the data presentation and preparation is factor analysis using the SPSS 25 programme. Based on the results of the study, it is known that the Banjarmasin community still has an interest in using photography services in the digital era where 74% of people have an interest in using photography services in the digital era which is influenced by social factors as the most dominant factor, while cultural factors are the factors with the lowest value.References
Anshary, A. H., Faridah, R., Qamaruddin, M., Ma’mun, M. Y., & Aseri, A. F. (2023). Positive Attitudes Towards Digital Wallets in Banjarmasin, Indonesia. Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022), 379–388. https://doi.org/10.2991/978-2-38476-052-7_42
Anwar, M., & Andrean, D. (2021). The Effect of Perceived Quality, Brand Image, and Price Perception on Purchase Decision. Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020). https://doi.org/10.2991/aer.k.210121.012
Asch, S. E. (1940). Studies in the Principles of Judgments and Attitudes: II. Determination of Judgments by Group and by Ego Standards. The Journal of Social Psychology, 12(2), 433–465. https://doi.org/10.1080/00224545.1940.9921487
Asri, M. M., & Andadari, R. K. (2023). The Influence of Psychological Factors on Consumer Purchasing Decisions in the New Normal Era with Age and Education Level as Moderating Variables. International Journal of Economics Development Research (IJEDR), 4(2), 846–865. https://doi.org/10.37385/ijedr.v4i3.2071
Azwar, R. (2021). Nasib Foto Keliling di Padang Bersaing dengan Smartphone Berharap Wisatawan saat Liburan. Tribunpadang.Com. https://padang.tribunnews.com/2021/05/26/nasib-tukang-foto-keliling-di-padang-bersaing-dengan-smartphone-berharap-wisatawan-saat-liburan
Dangi, A., Saini, C. P., Singh, V., & Hooda, J. (2021). Customer perception, purchase intention and buying decision for branded products: measuring the role of price discounts. Journal of Revenue and Pricing Management, 20(2), 194–203. https://doi.org/10.1057/s41272-021-00300-7
Dickman, J., & Kinghorn, J. (2009). Perfect Digital Photography: Second Edition. McGraw-Hill.
Dwiputra, R. (2013). Preferensi Wisatawan Terhadap Sarana Wisata di Kawasan Wisata Alam Erupsi Merapi. Jurnal Perencanaan Wilayah Dan Kota, 24 (1), 35–48.
Effendi, I., Najib, M., & Brandoko, K. (2019). PREFERENCE ANALYSIS AND PURCHASING DECISION OF FRUIT CONSUMERS IN GENERATION Y (Case of Modern and Traditional Retail in Bogor). Journal of Consumer Sciences, 4(2), 61–75. https://doi.org/10.29244/jcs.4.2.61-75
Faridah, R., Mamun, M. Y., Qamaruddin, M., Naimah, & Badrian. (2023). Analysis of Consumer Attitude Towards Online Transportation in Banjarmasin. Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters (ICOSTELM 2022), 54–60. https://doi.org/10.2991/978-2-38476-112-8_7
Gómez-Corona, C., & Valentin, D. (2019). An experiential culture: A review on user, product, drinking and eating experiences in consumer research. Food Research International, 115, 328–337. https://doi.org/10.1016/j.foodres.2018.11.035
Hanaysha, J. R. (2018). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. PSU Research Review, 2(1), 7–23. https://doi.org/10.1108/PRR-08-2017-0034
Jeong, S., & Lee, J. (2021). Effects of cultural background on consumer perception and acceptability of foods and drinks: a review of latest cross-cultural studies. Current Opinion in Food Science, 42, 248–256. https://doi.org/10.1016/j.cofs.2021.07.004
Juhaidi, A., Fitria, A., Hidayati, N., Syaifuddin, Ridhahani, Aseri, A. F., Umar, M., Aseri, M., & Riza, M. (2023). Digital Citizenship of Generation Z in Indonesia: Does Islamic Higher Education Matter? Journal of Higher Education Theory and Practice, 23(13), 165–181. https://doi.org/10.33423/jhetp.v23i13.6325
Kumar, A., Chaudhuri, S., Bhardwaj, A., & Mishra, P. (2020). IMPULSE BUYING AND POST-PURCHASE REGRET: A STUDY OF SHOPPING BEHAVIOUR FOR THE PURCHASE OF GROCERY PRODUCTS. INTERNATIONAL JOURNAL OF MANAGEMENT, 11(12), 614–624. https://doi.org/10.34218/IJM.11.12.2020.057
Kusumadewi, M. R., Aseri, A. F., & Seff, S. M. (2022). E-Procurement in the Procurement System for Goods/Services by the Government in Indonesia: Perspective of Saddu al-Dhariah. Ulul Albab: Jurnal Studi Dan Penelitian Hukum Islam, 6(1), 101–122. https://doi.org/10.30659/jua.v6i1.36682
Macall, D. M., Williams, C., Gleim, S., & Smyth, S. J. (2021). Canadian consumer opinions regarding food purchase decisions. Journal of Agriculture and Food Research, 3, 100098. https://doi.org/10.1016/j.jafr.2020.100098
Mubarak, Z., Faridah, R., Yuliani, R., Sukarni, S., & Fong, M. (2023). Does Sharia Dormitory Business Unit support Islamic University Sustainability? Market, Financial, and Maqashid Sharia Analysis. IKONOMIKA: Jurnal Ekonomi Dan Bisnis Islam, 8(1), 37–52. https://doi.org/10.24042/febi.v8i1.15990
Nagina, R., Kaur, J., Qazi, S., Bhalla, P., & Mir Alam, M. (2024). Exploring consumer perception and preference factors influencing carbonated beverage purchase decisions: A comprehensive study. Journal of Infrastructure, Policy and Development, 8(5), 4852. https://doi.org/10.24294/jipd.v8i5.4852
Nurhayati. (2020). Preferensi Masyarakat Kabupaten Balangan Menjadi Peserta Asuransi Badan Penyelenggara Jaminan Sosial (BPJS) Kesehatan. UIN Antasari.
Pusparisa, Y. (2021). Daftar Negara Pengguna Smartphone Terbanyak, Indonesia Urutan Berapa. Databoks.Katadata.Co.Id. https://databoks.katadata.co.id/datapublish/2021/07/01/daftar-negara-pengguna-smartphone-terbanyak-indonesia-urutan-berapa
Riinawati, R., & Noor, F. (2024). Human Resource Management Strategies in Welcoming the Digital Education Era in High Schools: A Literature Review. Jurnal Pendidikan Progresif, 14(1), 120–131.
Rodrigues, R. I., Lopes, P., & Varela, M. (2021). Factors Affecting Impulse Buying Behavior of Consumers. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.697080
Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th ed.). Pearson Prentice Hall.
Setiadi, N. J. (2019). Perilaku Konsumen: Perspektif Kontemporer pada Motif, Tujuan, dan Keinginan Konsumen (Ed. Ketiga). Kencana.
Soedjono, S. (2006). Pot-Pourri Fotografi. UPT Usakti.
Suparno, D., Tjahjawulan, I., Martodiryo, S., Anshary, A. H., Mulyono, Badrian, Indrariani, E. A., & Suwondo, T. (2023). The influence of financial literacy, digital literacy, digital marketing, brand image and word of mouth on the z generation’s interest in Islamic banks. International Journal of Data and Network Science, 7, 1975–1982. https://doi.org/10.5267/j.ijdns.2023.6.015
Utami, S. H., & Halidi, R. (2018). Penjaja Jasa Foto Keliling di Pantai Karang Hawu Tergerus Zaman. Suara.Com. https://www.suara.com/lifestyle/2018/12/31/220500/penjaja-jasa-foto-keliling-di-pantai-karang-hawu-tergerus-zaman
Wajdi, M. F., Barata, F. A., Syamil, A., Prasetyani, D., Tunjungsari, H. K., Aliyyah, I. H., Fatmawati, E., & Aseri, A. F. (2023). Exploring the role of supplier integration, customer integration on operational performance by mediating the SMEs supply chain flexibility. Uncertain Supply Chain Management, 11(4), 1851–1858. https://doi.org/10.5267/j.uscm.2023.6.006
Wang, E. S.-T. (2010). Impact of Multiple Perceived Value on Consumers’ Brand Preference and Purchase Intention: A Case of Snack Foods. Journal of Food Products Marketing, 16(4), 386–397. https://doi.org/10.1080/10454446.2010.509242
Warren, L. (2006). Encyclopedia Of Twentieth-Century Photography. Routledge.
Wood, W., & Hayes, T. (2012). Social Influence on consumer decisions: Motives, modes, and consequences. Journal of Consumer Psychology, 22(3), 324–328. https://doi.org/10.1016/j.jcps.2012.05.003
Yasa, I. K. (2018). THE ROLE OF BRAND IMAGE MEDIATING THE EFFECT OF PRODUCT QUALITY ON REPURCHASE INTENTION. Russian Journal of Agricultural and Socio-Economic Sciences, 83(11), 172–180. https://doi.org/10.18551/rjoas.2018-11.20
