Modern Photography: Banjarmasin Consumer Preferences in the Digital Age

Authors

Keywords:

Consumer Preferences, Consumer Decision, Photography, Services

Abstract

Nowadays, the development of technology, especially in the field of photography, is very rapid. The presence of digital photography technology and smartphones with powerful camera features provides convenience in the use of cameras. So that it has an impact on several photography services that were once trending such as mobile photo services. This study aims to explain how people's preferences and analyses of Banjarmasin people's preferences for photography services in the digital era. This research is a quantitative descriptive research with data collection methods, namely Forum Group Discussion (FGD) and survey with questionnaires as research instruments. The population in this study is the people of Banjarmasin. The analysis used in the data presentation and preparation is factor analysis using the SPSS 25 programme. Based on the results of the study, it is known that the Banjarmasin community still has an interest in using photography services in the digital era where 74% of people have an interest in using photography services in the digital era which is influenced by social factors as the most dominant factor, while cultural factors are the factors with the lowest value.

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Published

2024-09-20