Economic Empowerment of Banana Farmers in Banana Chips in Hinas Kanan Village
DOI:
https://doi.org/10.18592/ajieb.v4i1.18722Keywords:
Community empowerment , banana farmers, product innovation, digital marketing, ABCD approachAbstract
This study aims to empower banana farmers in Hinas Kanan Village by developing product innovation and marketing strategies for banana chips based on local potential. The research employed the Asset-Based Community Development (ABCD) approach, which focuses on optimizing community assets and participation as the main drivers of local economic development. The implementation consisted of four stages: planning and asset mapping, production training, marketing training, and sustainability evaluation. Data were collected through participatory observation, interviews, and documentation involving 19 participants, including farmers, housewives, and village youth. The results indicate a significant improvement in the community’s skills in processing bananas into value-added products, basic digital marketing abilities, and the emergence of collective entrepreneurial awareness. The application of the ABCD approach proved effective in enhancing economic independence and social cohesion through the sustainable utilization of local resources. This program serves as an applicable model of rural economic empowerment that can be replicated in other agricultural communities.
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